PC Industry Applauds Newly Introduced NVIDIA Optimus Technology for Notebook Computers

NVIDIA Optimus Delivers Great Performance, Great Battery Life, and Simply Works

SANTA CLARA, CA--(Marketwire - February 9, 2010) - The computer industry came out in mass support for the new NVIDIA® Optimus™ technology announced today. NVIDIA® Optimus™ is a breakthrough technology for notebook PCs that chooses the best graphics processor for running a given application and automatically routes the workload to either an NVIDIA discrete GPU or Intel integrated graphics -- delivering great battery life and great performance when you need it.


  • Just as a Hybrid car chooses the most appropriate engine between the gas-powered and electric engine on-the-fly, NVIDIA Optimus does the same thing for graphics processors in notebook computers.
  • For the notebook user, NVIDIA Optimus Technology is automatic, seamless, and instantaneous.
  • Notebooks equipped with Optimus Technology can last up to 2 times(1) longer on a battery charge than notebooks with standard discrete graphics without Optimus technology.
  • NVIDIA Optimus technology is available only on notebooks with NVIDIA GPUs.
  • Notebooks with NVIDIA Optimus technology will be available shortly, starting with the Asus UL50Vf, N61Jv, N71Jv, N82Jv, and U30Jc notebooks


"NVIDIA Optimus is a game changer for the notebook PC industry. It intelligently and seamlessly manages graphics performance while extending battery life to provide the best notebook PC experience."
- Dr. Jon Peddie, President of Jon Peddie Research, a pioneer of the graphics industry and a leading analyst

"NVIDIA Optimus is designed to work in ways consumers expect hardware and software to work together, it's simple and seamless. We worked closely with NVIDIA to enable Adobe Flash Player 10.1 to take advantage of GPU acceleration whenever possible. As a result, consumers get the benefit of maximum battery life and the best multimedia experience when browsing the web."
- David Wadhwani, general manager & vice president, Platform Business Unit, Adobe, which is redefining business, entertainment and personal communications by setting new standards for producing and delivering content

"Optimus is switchable graphics done right. No toggles, no reboots, no thinking. Finally, there is an optimized notebook solution that painlessly gives notebook users both the performance they want and the battery life they need."
- Rob Enderle, President and Principal Analyst of the Enderle Group, one of the most influential technology pundits in the world

"Cyberlink is moving more and more video processing to the graphics processor, reducing CPU utilization and completing tasks faster so that the system returns to a low power state sooner. NVIDIA Optimus technology optimizes your overall notebook battery life while maintaining the outstanding graphics performance you expect, whether you're watching an HD movie with PowerDVD, editing videos with PowerDirector, or simply surfing the web."
- Alice Chang, CEO of Cyberlink, a world leader in the field of digital entertainment and multimedia solutions

"Switchable graphics is a great idea in theory, but in practice people rarely switch between integrated and discrete GPUs. The process is just too cumbersome and confusing. Some buyers wonder why their performance is so poor when they think the discrete GPU is active, but, unknown to them, it isn't. Optimus fixes what is broken with switchable graphics."
- Roger Kay, president of Endpoint Technologies Associates, one of the computer industry's best-known market intelligence analysts

"We are pleased that NVIDIA continues to innovate for Windows 7 users," said Mike Angiulo, general manager of Windows planning and PC ecosystem at Microsoft Corp."With Optimus, NVIDIA is balancing the performance needed for graphics intensive applications and the battery life advantages of integrated graphics, with minimum effort from the user."
- Mike Angiulo, general manager of Windows planning and PC ecosystem at Microsoft Corp, the worldwide leader in software, services and solutions

"NVIDIA Optimus technology is raising the bar on notebook gaming. This new technology beautifully bridges the gap that has always existed between the performance a gamer wants for playing Borderlands or Brothers in Arms and the battery life that has always been missing from a gaming capable laptop. Gearbox Software is excited for this latest innovation."
- Sean Cavanaugh, lead graphics programmer for Gearbox Software, an award-winning independent developer of interactive entertainment

"We are all hands-on-deck to bring this innovative new technology into the consumer market. NVIDIA Optimus is a unique approach that solves the problem of users having to choose between systems and graphics performance versus extended battery life. ASUS' powerful multimedia N series and the thin and light UL series notebooks will adopt this new technology, and in doing so provide our users with powerful multimedia enjoyment at home or on-the-go."
- P.C. Wang, Corporate Vice President & General Manager, Notebook Business Unit System Business Group of ASUS

Useful Links / Videos:
[NVIDIA Optimus overview video]
[Blog post by one of the inventers of NVIDIA Optimus technology]
[News Release for NVIDIA Optimus technology]
[NVIDIA Optimus information on NVIDIA.com]
[News Release for the first NVIDIA Optimus-enable notebooks, the Asus UL50Vf and Asus N series]

Tags / Keywords:
Notebook computers, laptop computers, battery life, NVIDIA, GeForce, ION, GPU, CUDA, parallel computing, mobile graphics solutions, netbooks, switchable graphics, Hybrid graphics

NVIDIA (NASDAQ: NVDA) awakened the world to the power of computer graphics when it invented the graphics processing unit (GPU) in 1999. Since then, it has consistently set new standards in visual computing with breathtaking, interactive graphics available on devices ranging from portable media players to notebooks to workstations. NVIDIA's expertise in programmable GPUs has led to breakthroughs in parallel processing which make supercomputing inexpensive and widely accessible. Fortune magazine has ranked NVIDIA #1 in innovation in the semiconductor industry for two years in a row. For more information, see www.nvidia.com.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact and capabilities of NVIDIA Optimus technology, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended October 25, 2009. Copies of reports filed with the SEC are posted on NVIDIA's website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances

© 2010 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, and Optimus are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.

(1) R840 is approximately 8 watts at idle + FB is approximately 9.6 watts at idle, for a total of 17.6 watts. Optimus CULV+GT215 , is a total 8 watts at idle, as GT215 is electrically off. 8 watts compared to 17.6 watts is more than 2x power savings.

Contact Information: For further information, contact: Brian Burke NVIDIA Corporation (512) 401-4385 bburke@nvidia.com

The Asus U30Jc will be one of the first notebooks on the market with NVIDIA Optimus technology. ''NVIDIA Optimus is a game changer for the notebook PC industry.''
- Dr. Jon Peddie, President of Jon Peddie Research ''Optimus fixes what is broken with switchable graphics.'' 
- Roger Kay, president of Endpoint Technologies Associates