ASG Presents Practical Strategies for Uniting Business and IT in the Pursuit of Data Governance at Enterprise Data World 2010

Leading Metadata Expert Discusses Best Practices to Maximize Overall Business Value of Data

SAN FRANCISCO, CA--(Marketwire - March 9, 2010) -


"Terms of Engagement: Where Business and IT Meet in the Governance Arena" Presenter: Ian Rowlands, Sr. Director of Product Management, ASG Software Solutions

Once thought of as "nice to have" for data management professionals seeking to control chaotic environments, data governance is now recognized as a necessary discipline for improving decision making and maximizing the overall business value of data.

However, data governance is not always as easy as it sounds, simply because IT and business often pursue it independently. Data governance for IT without input from the business side is destined to fail; similarly, governance efforts for business without technical understanding will inevitably falter. Advanced usage of metadata management and business glossary technology can solve this problem.


This session will demonstrate how metadata management and business glossaries are powerful first steps in connecting IT and business and accelerating the success of data governance initiatives.

For Whom:

IT and business executives attending Enterprise Data World.

When & Where:

Tuesday, March 16
10:15 AM-11:15 AM
Enterprise Data World 2010
Hilton Union Square
333 O'Farrell Street
San Francisco, CA 94102

Enterprise Data World 2010 takes place March 14-18 in San Francisco and is the business world's most comprehensive vendor-neutral educational event about data and information management.


Register for Enterprise Data World online at

About ASG |

ASG provides software solutions to more than 85 percent of the world's largest companies. Through its comprehensive Business Service Management (BSM) solution, Business Service Portfolio™, ASG is an established BSM provider with a strong heritage in metadata management; information management; applications management; infrastructure, performance and operations management; and service and support technologies. ASG enables clients to reduce costs, improve business-service delivery, and reduce risks. Founded in 1986, ASG is a privately held company based in Naples, Florida, USA, with more than 70 offices worldwide.

Contact Information: Contacts: Shelly Lucas ASG Software Solutions 239.435.2284 Kristen Dattoli-Orfanos Lois, Paul and Partners 781.782.5852