Rauxa Direct CEO to Be Featured on CRITICAL MASS: The Radio Show

Jill Gwaltney to Discuss the Latest Trends in Direct Marketing and How Businesses Should Be Taking Advantage of Today's Technology to Engage Audiences

COSTA MESA, CA--(Marketwire - March 9, 2010) -  Rauxa Direct

WHAT An interactive one-hour program with top business thought leaders from Orange County, CRITICAL MASS: The Radio Show is dedicated to topics CEOs and business owners need to know about in this current economy. Hosted by Doug Gfeller, a Master Certified Coach, and Ric Franzi, a published author on CEO peer groups, CRITICAL MASS is designed to help CEOs and business owners make better, more informed decisions.
  This week's program will feature Jill Gwaltney, CEO at successful Orange County-based direct marketing firm, Rauxa Direct. Gwaltney will discuss her journey in creating, building and growing a successful direct marketing firm from the ground up, along with a spirited discussion of the latest technology trends that are changing the face of direct marketing, making it an even more useful, cost-effective and vital tool for finding customers and engaging existing customers.
WHEN Thursday, March 11, 2010 from 4:05-4:30 pm Pacific
WHERE The live interview may be accessed at http://octalkradio.net/default.aspx and will be available post-webcast in the site's archive.
  The interview will also be downloadable via iTunes as a business podcast, as well as on Podbean.com and other popular podcasting services.
  With over ten years in business, Rauxa Direct combines its expertise in Data Analytics, Direct Mail, Interactive, DRTV, Advertising, and Multicultural Marketing to construct highly effective, integrated cross-channel campaigns. Innovative and unique in its approach, Rauxa views direct marketing as a creative science that combines imaginative thinking with systematic analysis. Founded by Jill Gwaltney, with the mission of putting client's needs first, this woman-owned business continues to grow, with four offices in the U.S. serving clients in a wide variety of categories. Visit Rauxa Direct on the Web at www.rauxa.com.
  The Radio Show is the Internet's only forum for informed executives, hosted by Ric Franzi or Doug Gfeller, two professional facilitators for Executive Forums in Orange County, California. As part of their ongoing commitment to help CEOs and Business Owners alike "make better more informed decisions," Ric and Doug present their audience with "thought leaders" both in their radio show and monthly peer group meetings.

Contact Information:

Tracy Groves
VP of Marketing
714.427.1271 EXT 204