"Meet the Press with David Gregory" Launches New iPhone and BlackBerry Applications

Free App From America's #1 Sunday Morning Public Affairs Program Offered on the Zumobi Network; Boeing Signs on as Exclusive App Sponsor

San Francisco, California, UNITED STATES

NEW YORK, NY--(Marketwire - March 23, 2010) -  Msnbc.com and Zumobi today announced the launch of the "Meet the Press with David Gregory" application for the iPhone and iPod touch. The new "Meet the Press" app delivers an immersive multimedia experience from America's No. 1 Sunday morning public affairs program. Viewers can stay connected to the best political news and analysis -- anytime. The free app features compelling interviews with leading U.S. and world newsmakers, discussions with noted journalists and experts from the program's famed roundtables, and integration with social media so consumers can easily share clips. Consumers can also join the conversation and connect with David Gregory, the moderator of "Meet the Press," by following him on Twitter or sending him questions -- directly from the app. The "Meet the Press" app will be available to consumers on RIM's BlackBerry App World in April, 2010.

"As I've said before, I'm committed to bringing 'Meet the Press' to where the people are," said David Gregory. "Whether you are sitting on the bus or waiting in line at the supermarket -- 'Meet the Press' is now in your pocket and I hope this new access brings more people into the Sunday morning conversation."

"With all of our digital expansion efforts, our goal has been to provide our viewers with access to first-rate content, whenever it is convenient for them," said Executive Producer Betsy Fischer. "This new app is the next step in that process. Not only does it make our content mobile, but it extends the Sunday morning conversation to each day of the week."

The interface of the "Meet the Press" app allows for easy navigation by offering consumers a full view of the menu so they can select what they want to explore. The settings enable users to easily scan and scroll through content or play and pause video. Viewers can watch the latest headline-making interviews and political discussions in the featured "Headliners" and "Roundtable" sections, or tune in to "Take Two," the broadcast's Web-extra that features expanded roundtables on the top news of the day. The Twitter integration enables consumers to easily share video as well as track any "Meet the Press" Twitter feeds.

Launching with Boeing as the exclusive sponsor, the "Meet the Press" app allows consumers to stay connected to the latest reports and analysis from wherever they are. 

"We are excited to expand the news category on The Zumobi Network with the world's most recognized public affairs program," said Ken Willner, Zumobi CEO. "We're also thrilled that Boeing is sponsoring 'Meet the Press' on the iPhone and BlackBerry platforms, as a part of a fully integrated sponsorship program."

The free "Meet the Press" iPhone and iPod touch app is available now on Apple's App Store and will be soon be available on RIM's BlackBerry App World.

Consumers can also be the first to find out who will be meeting the press each Sunday by signing up for the free "Meet the Press" weekly newsletter. Each Friday, viewers who sign up receive an email with the complete guest line-up for that Sunday's show, and a look at the issues and topics the broadcast will be covering.

About "Meet the Press"
"Meet the Press," America's No. 1 Sunday morning public affairs broadcast, is the longest-running television program in the world, having made its NBC-TV debut on November 6, 1947. Every Sunday morning for 62 years, millions of Americans tune in to get answers from U.S. and world leaders, and hear analysis, discussion and review of the week's political events from noted journalists and experts. David Gregory is the moderator of "Meet the Press." Betsy Fischer is the executive producer, and Rebecca Samuels and Christopher Donovan are the producers. The program originates from the NBC Studios in Washington, D.C. For more information, please visit www.mtp.msnbc.com.

About Zumobi
Zumobi is a leading mobile media company that publishes branded applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network, which provides innovative and comprehensive solutions for brands, media properties and consumers to connect and engage. For more information, please visit www.Zumobi.com.

Contact Information:

Media Contacts:
Melissa Klein
LaunchSquad for Zumobi

Gina Stikes