Vanity Events Holding, Inc. Announces Company Progress Report


NEW YORK, March 23, 2010 (GLOBE NEWSWIRE) -- Vanity Events Holding, Inc. ("Vanity") (OTCBB:VAEV) today provided its shareholders with an overview of the Company's progress to date.

VANITY EVENTS HOLDING, INC.

Vanity Events Holding, Inc. is a holding company with two primary subsidiary companies, each with its own varied goals and objectives. The subsidiaries are Vanity Events, Inc. and America's Cleaning Company.

VANITY EVENTS, INC.

Vanity Events, Inc.'s main offices are located at 43 West 33rd Street, Suite 600 in New York City. In March 2010, Vanity Events, Inc.'s food division opened a satellite office in Queens, New York. The Company has 27 full-time, salaried employees – six in Products, five in Food, six in America's Cleaning Company – Franchising, and ten who work on corporate matters (accounting, human resources, management, operations, and information technology).

PRODUCTS DIVISION

Vanity Events, Inc. seeks out inventions, patents, and innovative products with the purpose of assisting the principles in developing and bringing those products to market. The product acquisition process is rigorous, including analyzing market research data, market trends, the ability of an individual product to significantly impact the market, and financial worthiness.

In November 2009, Vanity Events, Inc. partnered with the United Inventors Association as a corporate sponsor, giving the Company the opportunity to reach and assist inventors in a wide range of fields, while at the same time allowing the Company the opportunity to establish itself as a leader in the field of innovation.

The Company's Products Division is extremely selective in determining which products to accept. To date, the Company has reviewed hundreds of product concepts and models, of which fewer than one hundred have received non-disclosure agreements. Of those that received non-disclosures, the Company has rejected the majority after determining they were not financially worthwhile to pursue. The Company is currently in "active" status with 35 products.

FOOD DIVISION

Vanity Events, Inc. also has a Food Division which seeks out innovative food products in order to develop and bring those products to market, while also working as a distributor of food products to various institutions and restaurants.

To date, the Food Division has developed plans to sell a full line of 100% natural sorbet as well as frozen fruits grown and imported from Chile, and a full line of organic pastas – flavored and whole wheat – are planned as well. The food department has already secured a number of contracts with groceries, nursing homes, restaurants and schools, with plans to sell to other institutions including hospitals.

AMERICA'S CLEANING COMPANY – FRANCHISING DIVISION

In addition to product development, Vanity Events, Inc. also functions as the management company for the franchising plans of America's Cleaning Company. Using its licensed trademark of America's Cleaning Company™ and its recognizable logo of "Anna C. Clean", the Company plans to brand itself as the premier provider of residential and commercial cleaning on a national level, while utilizing its own proprietary, brand-name products.

In September 2009, the Company began working with a number of established firms in order to best develop the franchise model for America's Cleaning Company. The Homewood, Illinois-based iFranchise Group are the prime advisors of the Company, guiding the Company through the franchising process while helping the Company develop its franchise model. In October 2009, the Company began working with Waterstreet, a Vancouver-based technology company, to develop specialized, web-based business management software for the Company. This software will be used to estimate and schedule jobs, track inventory, run reports on revenue and costs, and will be used by every franchise, allowing the Company to track and analyze the data from franchise to franchise.

In November 2009, the Detroit-based Out of the Box Technology (formerly Technology in a Box) began developing customized Quickbooks®-based software, including a standard set of accounting guidelines to be used by each franchise. Out of the Box has also worked with Waterstreet to integrate the two technologies, allowing the Company to closely track and analyze the practices of its franchisees and to quickly assist the franchisees by promoting best practices and showing where improvements can be made.

In November 2009, the Company also began working with the Tulsa-based Intellevue, a mapping software company, to help map and establish territories for potential franchisees based on carefully examined demographic information.

AMERICA'S CLEANING COMPANY

America's Cleaning Company began as a division of Vanity Events, Inc. and became its own company in December 2009.

America's Cleaning Company is carrying out operations as a "corporate franchise prototype", designed to both determine best practices and to test the franchise management technologies in order to streamline and simplify them for potential franchisees.

The Company has performed services in the New York City boroughs of Manhattan, Queens, and Brooklyn; on Long Island; and in northern New Jersey. The number of jobs ACC has performed has steadily increased in five of six months, beginning with 10 jobs carried out in the month of September, growing to 109 jobs carried out in the month of March.

America's Cleaning Company has four full-time salaried employees, and utilizes part-time workers as needed to carry out its services.

In March 2010, the Company began a partnership with America Works, a nationally recognized agency which specializes in intensive, personalized employment services. America's Cleaning Company is able to hire pre-screened, quality employees directly through America Works.

About Vanity Events Holding, Inc.

Headquartered in New York, NY, Vanity Events Holding, Inc. is a holding company with numerous expanding lines of business. Utilizing their acquired trademark of America's Cleaning Company(TM), Vanity has established a cleaning company offering a full range of residential and commercial cleaning services. The Company also seeks out, licenses, develops, promotes, and brings to market various innovative consumer and commercial products.

Safe Harbor Statement

Under the Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The results anticipated by any or all of these forward-looking statements may not occur. Additional risks and uncertainties are set forth in the Company's Annual Report on Form 10-K for the year ended December 31, 2008, and the Company's Quarterly Report on Form 10-Q for the third quarter ended September 30, 2009. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events or changes in the Company's plans or expectations.

A franchise offering is not being offered by America's Cleaning Company or by anyone acting on America's Cleaning Company's behalf or with America's Cleaning Company's knowledge to residents of any jurisdiction (nor is it otherwise specifically directed to any person in, nor will any franchise or business opportunity be located and/or sold in) California, Connecticut, Illinois, Indiana, Maryland, Minnesota, New York, North Dakota, Rhode Island, South Dakota or Washington, until the offering has been registered and declared effective and an approved disclosure document has been properly delivered to the prospective franchisees.



            

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