CONNECTIONS(TM) Addresses Business Strategies and New Technologies That Leverage Consumer Interest in TV Everywhere Services

DALLAS, TX--(Marketwire - March 25, 2010) -  International research firm Parks Associates reports TV Everywhere services are gaining popularity, with over 40% of U.S. broadband households very positive on these services, which will be a prominent topic at the upcoming CONNECTIONS™: The Digital Living Conference and Showcase.

CONNECTIONS™, hosted by Parks Associates on June 8-10 at the Santa Clara Convention Center, includes multiple sessions on New Media and Digital Content:

    TV Everywhere and Online Video
    Mobile Internet and Cloud Services 
    Trends in User Interfaces
    TV and Online Video Advertising Metrics
    DRM, Conditional Access, and Payment Models

"Service providers can use TV Everywhere services to supplement their VOD and interactive services and ameliorate the risk of video cord-cutters," said Kurt Scherf, VP, Principal Analyst, Parks Associates. "The challenge is in building revenues from these services. Only 16% of broadband consumers are willing to pay an additional $5 per month for this service. At CONNECTIONS™, we will discuss the different pricing and business strategies to get the most out of such offerings as well as the impact of new entrants such as Google TV."

CONNECTIONS™ will also feature Scott Birnbaum, VP, Samsung LCD Group, delivering the keynote presentation "TV Technology in the New Age of Consumer Buying."

Other Event Sessions:

    Entertainment Platforms & Value-Added Services 
    Digital Home Technical Support Services 
    Digital Lifestyles
    Service Provider Innovation
    The Service Provider and the Connected Home
    Innovations & Investments: Venture Capitalist Insights

    Consumer Electronics 
    Design Elements for Connected CE
    Monetizing Connected CE
    The Future of the Set-top Box
    TV Technology in the New Age of Consumer Buying

    Home Systems & Controls
    Residential Energy Management
    Getting Consumers to Care about Home Controls
    Business Models for Energy Management
    Architectures and Implications for the Home Area Network
    Energy Management as a Key Application for Home Controls

For more information, visit or contact, 972-490-1113.

CONNECTIONS™: The Digital Living Conference and Showcase, hosted by leading research firm Parks Associates with support from the Consumer Electronics Association (CEA®), is the premier executive event focused on the market developments and growth factors for advanced digital lifestyle solutions.

This unique research-driven executive conference and showcase delivers insight and recommendations for new business models and opportunities in digital media/content, connected consumer electronics, broadband and value-added services, and home systems. 

Contact Information:

Mindi Sue Sternblitz-Rubenstein
Parks Associates