My.Suit and -- The New Way to Buy a Suit -- James Hancock and Shao Yang Discuss Why Made-to-Measure Is Gaining Ground

Blended Retail/E-Commerce Business Model Offers Expert Made-to-Measure Fit, In-Store and Online, to Create a Perfect Suit in Two Weeks

NEW YORK, NY--(Marketwire - March 29, 2010) - My.Suit and have opened the doors on a new way to buy a men's suit, incorporating tailored, made-to-measure precision and a person's individual sense of style, offering a new experience to a broader range of consumers. Through My.Suit, any man can be measured by a fitter at any of three New York-area My.Suit retail locations, have his measurements stored in a database, and then use My.Suit's Web site or in-store kiosks to create his own suit -- which is then ordered, manufactured and delivered in two weeks' time to his closet, all for a price starting at $495.

In the video link here (, My.Suit's James Hancock and Shao Yang each describe My.Suit and how it is changing how men buy suits -- truly made-to-measure has become accessible and affordable for all men in New York (or those visiting the city). Both James and Shao are available for on-air, online and print media interviews.

My.Suit's flagship store, which opened February 2010, is located at 360 Madison Avenue (along Men's Row on Madison, between 45th and 46th). My.Suit's flagship store joins two other My.Suit locations (33rd and Broadway, Herald Square, Manhattan, and The Westchester Mall, White Plains), which opened in 2008 and 2009, respectively.

Video links with this release:

My.Suit and are "open for business":

Party at My.Suit's 360 Madison Avenue Store Opening (February 2010):

My.Suit in sound bites:

My.Suit customers on My.Suit:

Larger files suitable for broadcast television are available upon request, as well as b-roll behind the "open for business" segment.

My.Suit on Social Media: Facebook:; YouTube:; Twitter:

Tags: My.Suit,, Men's Suits, Made-to-Measure, Menswear, Men's Fashion, Men's Style, Men's Apparel, Personalization, Clothing On-Demand, Formal Wear, My.Suit Customers, My.Suit VNR, My.Suit Broll

Contact Information:

Media Contact for My.Suit:
Company: James Hancock, My.Suit