LAS VEGAS, March 29, 2010 (GLOBE NEWSWIRE) -- Players Network (OTCBB:PNTV), the leading Television and Digital Media Network dedicated to Las Vegas Entertainment and the Gaming Lifestyle, has launched a targeted print media campaign to create awareness of the company's various programming brands.
Player's Network has used its media relationships to acquire significant and targeted media to co-brand with specific programming initiatives. The campaign's marketing objective is to pair together well known brands with existing loyal audiences with Players Network programing brands. This is being achieved through the placement of full page ads in the official NCAA College Hoops, NASCAR, Kentucky Derby and Dodgers event programs.
"Kentucky Derby ads are being used to market www.playersnetworkracing.com, our live real-money horse racing website, and the LA Dodgers ads will market our www.vegasondemand.tv Vegas lifestyle website. This heightened awareness will increase the viewership on all Players Network television and internet platforms," stated Mark Bradley, CEO.
Bradley continues, "The marketing rollout is just the beginning of many more brand awareness campaigns the company plans for this year. Now that our programming is beginning to generate revenues our two primary marketing goals are to increase overall viewership and simultaneously target niche consumer groups for transactional media revenue growth. Meaning, target people who will purchase products and services through our network platforms."
About Players Network
Players Network is a Television and Digital Media Company that focuses on the Las Vegas and Gaming Lifestyles, producing and distributing original content for its own VOD Channels on television in over 24,000,000 homes over Comcast, DirecTV, AT&T, Verizon and Dish Network and its own Broadband Network, Hulu, Blinkx, Google, YouTube and Yahoo Video, for DVD Home Video, mobile platforms, and through worldwide television syndication. Players Network has a 12-year history of providing consumers with quality Gaming and Las Vegas Lifestyle content, as well as strategic partnership services in Las Vegas, Atlantic City, and throughout the worldwide gaming industry. For more information go to www.playersnetwork.info
The Players Network logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6398
Statement under the Private Securities Litigation Reform Act:
With the exception of the historical information contained in this Release, the matters described herein contain forward-looking statements that involve risk and uncertainties that may individually or mutually impact the matters herein described, including but not limited to: the ability of the Company to increase revenues in the future due to the developing and unpredictable markets for its products, the ability to achieve a positive cash flow, the ability to obtain orders for or install its products, the ability to obtain new customers and the ability to continue to commercialize its products, which could cause actual results or revenues to differ materially from those contemplated by these statements.