Mashery Named a "Cool Vendor" by Leading Analyst Firm

Vendors Selected for the "Cool Vendor" Report Are Innovative, Impactful and Intriguing


SAN FRANCISCO, CA--(Marketwire - April 8, 2010) -  Mashery, a leading provider of API (Application Programming Interface) enablement and management services, today announced it has been included in the list of "Cool Vendors" in the March 2010 Cool Vendors in Cloud Management, 2010 report by Gartner, Inc.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

"We believe Mashery's inclusion in the Cool Vendor report by Gartner confirms the importance of API management services to the broader market and affirms our mission to help customers move beyond a simple Web presence," said Oren Michels, CEO of Mashery. "The future of customer interactions will be increasingly multi-platform -- on Web sites, through social media applications, mobile devices and more. Through these interactions companies are able to build new revenue channels and extend their brand by tapping into wider distribution networks."

About Mashery
Mashery's API management and strategies help companies connect with customers in a changing digital world by expanding their presence across devices and the Web. Mashery leads the industry with a holistic approach for API initiatives -- from setting business strategy to the heavy lifting of managing infrastructure to facilitating relationships with our 50,000-strong developer network. Our knowledge, experience and proven strategies enable companies to focus on their core business while driving sales, building new revenue channels and realizing faster time-to-market for innovative applications. Mashery was founded in 2006 and has built an impressive list of clients that include Best Buy, Netflix, the New York Times, online directory Whitepages.com, Hoover's, Nielsen owned Billboard magazine and more. To learn more about Mashery, visit www.mashery.com.

About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Contact Information:

Media Contact:
Aimee Eichelberger
(415) 963-4174 ext. 15
aimee (at)bordergratehouse.com