BTS wins further assignments worth more than SEK 30 million from a leading, US-based, global Telecom Company

Stockholm, Sweden and New York, USA - BTS Group AB (publ), the global leader in
accelerating strategic alignment and execution, has signed agreements with a
leading global telecommunication company worth more than SEK 30 million.


The American-based telecommunications service provider, with revenues exceeding
USD 90 billion and an employee base numbering more than 200 000. BTS has again
been engaged by this long-time partner to design, develop and deliver the next
phase of a multifaceted strategic alignment initiative that builds commitment
and capability to accelerate culture transformation.


The initiative focuses on instilling an inspirational mindset and building an
innovation culture in the organization. BTS has created an integrated experience
and brought in several partners with specialized expertise in the area of
innovation. Company executives serve in the "leader as teacher" role to model
the new culture and cascade alignment.


Included in the strategic alignment initiative are the following:

  * 2-day workshops for senior executives, including action learning definition
    and alignment

  * 3½-day workshops for senior leaders, including action learning post-work
    tied directly to the company's major strategic initiatives

  * 3-day events for middle managers, including online pre-work and action
    planning post-work aligned to the company's strategy

  * BTS's Advantage Way(TM) process for results assurance, creating focus and
    intentionality before workshops using the Impact Booster(TM) online tool,
    action planning during workshops, and application, follow-up and results
    measurement post-workshop

"We are delighted that this long-time partner of BTS yet again has chosen us to
build alignment and execution capability," says Henrik Ekelund, President and
CEO of BTS Group AB. "This is strong evidence of our ability to accelerate
business results for leading global corporations by innovating how organizations
learn, change and improve."



For more information, please contact:


Thomas Ahlerup

Senior Vice President

Investor and Corporate Communications

BTS Group AB

Phone              +46-8-5870 7002

Mobile              +46-76-800 57 55

E-mail              thomas.ahlerup@bts.com <mailto:thomas.ahlerup@bts.com>



About BTS Group AB

BTS  partners  with  leading  companies  to  accelerate  strategy  alignment and
execution,  innovating how  organizations learn,  grow and  improve. BTS  is the
world  leader  in customized  business  simulations and discovery-based learning
solutions that enable leading corporations to grow and become successful through
change and improvement processes.


BTS   adds  value  to  its  clients  through  three  practice  areas:  Strategic
Alignment &   Business   Acumen,   Leadership &   Management, and   Sales  Force
Transformation.  BTS  also has strong  capabilities in  Operational Excellence &
Project Management and offer an innovative Engage for Change process.

BTS  has more than  250 highly talented employees  serving more than 400 clients
including  40 of the US Fortune 100 companies  and 25 of the Global Fortune 100
largest  corporations in  the world.  In 2009 BTS  revenues was SEK 595 million.
Recent selected BTS clients include AT&T, Ericsson, Kimberly-Clark, Nokia, Sony,
Toyota, Unilever and Xerox.


BTS  serves  its  clients  from  Stockholm,  New  York,  London,  Singapore, San
Francisco,  Johannesburg, Philadelphia, Melbourne,  Stamford, Brussels, Chicago,
Scottsdale, Helsinki, Sydney, Madrid, Bilbao, Oslo, Bangkok, Mexico City, Seoul,
Shanghai and Tokyo.


BTS  is a public company listed on the NASDAQ-OMX Stockholm and trades under the
symbol BTS B.


For more information please visit www.bts.com <http://www.bts.com/>.




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