JACKSONVILLE, Fla., April 29, 2010 (GLOBE NEWSWIRE) -- Mariner's Choice International Inc. (Pink Sheets:MCII), a North American manufacturer of an extensive line of eco-safe products for the marine and other industry segments, including automotive and household markets, today announced it is kicking off its media campaign in Florida and New York with the signing of a sponsorship of the 14-year top rated sports trivia show "The Lexus Trivia Challenge," broadcast live from the showroom of JM Lexus, the nation's largest dealership, every Saturday 9am to 11am, starting on Saturday, May 8, 2010. The show will feature and display to a live audience the TUFFY Auto Care products, a Mariner's Choice private label line.
Hosted by Florida's top broadcaster and HBO fight commentator Jeff "Defo" DeForrest, the show is rated number one and covers all South Florida, as well as a huge web audience on www.wftlsports.com. The company will also sponsor other shows including DeForrest's morning drive show "The First Team," Monday through Friday, 6am to 10am, which features DeForrest, as well as NFL Hall Of Famer and pioneer of Monday Night Football, Lesley Visser, and interviews from the world of sports. Jim Moran, the founder of JM Lexus www.jmlexus.com, also founded Auto Nation and holds the master distributorship of all Toyota products in the southern district.
"Our message is simple: We have the best products and want the public to try them. Using sports radio nationwide and TV events, such as the NFL, NBA and Major League Baseball and Racing gives us a platform for the wide audience and demographic we seek," said Amie Hingston, President and CEO of Mariner's Choice.
"Florida is also the boating capital of the world, and our marine products will also be displayed. Using radio will direct listeners to outlets carrying our products," Hingston added.
Other shows including TV events, MMA, Racing and younger reality and outdoor shows will be part of the overall plan. The company will also produce an info-mercial video demonstrating the performance of the products that are all environmentally sound and green.
You can listen to the "First Team" on 640AM, South Florida and on the web at www.wftlsports.com.
About Mariner's Choice International Inc.
Mariner's Choice manufacturers and markets high-performance, eco-safe retail, commercial and industrial products utilizing leading-edge biodegradable technologies. Each product is tested to exacting standards and superior performance levels that often exceed performance capabilities from comparable products that contain harmful compounds or ingredients. Some of the company's "green" product lines employ nanotechnology. For more information, please visit www.marinerschoice.net.
Forward-Looking Statements
Except for statements of historical fact, the matters discussed in this press release are forward-looking, and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements regarding the intent, belief or current expectations of Mariner's Choice International Inc. and members of its management are forward-looking statements that reflect numerous assumptions, risks and uncertainties, many of which are beyond our control, and any of which could cause our actual future results to differ materially from our stated expectations today. Prospective investors are cautioned that our forward-looking statements are never guarantees of future performance. Important factors currently known to management that could cause our actual future results to differ materially from those indicated in our forward-looking statements today include our limited operating history, fluctuations in our operating results, our ability to compete successfully and our ability to attract necessary capital on satisfactory terms. Except as required by applicable law, we undertake no obligation to update or revise our forward-looking statements to reflect changed assumptions, the occurrence of unanticipated future events or changes in our future operating results.