Skyya Communications Expands Digital Communications Practice Providing Integrated Approach to Drive ROI

Award-Winning Agency Shows Commitment to Innovative Marketing Strategies With Digital Solutions Flavoring SEO and PPC

Minnetonka, California, UNITED STATES

MINNEAPOLIS, MN--(Marketwire - May 4, 2010) -  Skyya Communications, an award-winning full-service strategic communications agency with a fresh and innovative approach to serving the PR and marketing needs of global technology companies, today announced the agency has expanded its digital communications practice to include search engine optimization (SEO) and pay-per-click (PPC) campaign management, further building best-in-class marketing services and stellar results.

Skyya Communications' digital communications practice leverages social media tactics into an all-inclusive campaign strategy for online and mobile-utilizing SEO, optimizing content within social networks like Twitter, Facebook, and corporate blogs. Additional offerings include social media engagement, as well as implementing effective reporting metrics such as web analytics and online reputation monitoring.

A recent article in, Social Media and SEO: Where You'll Spend Your Marketing Dollars This Year, references research by Econsultancy and ExactTarget that shows that SEO will benefit from greater spending, with 64 percent of companies planning to increase their budgets in 2010. Digital marketing is said to make up 24 percent of the overall marketing spend.

"Social media has emerged to become a critical element of the marketing communications strategy for many companies and many of our technology clients," said Derek Peterson, CEO, Skyya Communications. "In a world that is dominated by online marketing and multimedia assets, SEO is becoming a key method to drive traffic and improve visibility, and it is becoming crucial for companies to integrate these new communications tools in order to succeed in this new arena. We're pleased to expand our digital communications services with a host of new marketing tools to help deliver integrated strategic communications plans and positive ROI for our clients." 

About Skyya Communications:
Skyya is an award-winning full-service PR and strategic communications agency with a passion for helping innovative technology companies around the world achieve stellar strategic results. Skyya's fresh approach to serving clients leverages all the benefits of hiring in-house personnel or engaging a traditional large agency, while eliminating the drawbacks of each. With a service portfolio that spans public relations, strategic marketing, marketing communications, and corporate development, Skyya's highly experienced yet affordable professionals bring a wealth of talent, creativity, and commitment to technology pioneers, and they function as an integral part of the Skyya team. Core industry practice areas include: Telecom/Networking, IT Software, Consumer Product, Mobile, New Media, GPS, Green Tech and Health Care. To learn more about the brilliant people and stellar results that are the hallmark of Skyya's mission, please visit

Contact Information:

Michele Peterson
Skyya Communications