BOSTON, MA--(Marketwire - May 5, 2010) - Aberdeen Group, a Harte-Hanks Company (
Corporate meetings and events remain a necessary component to achieving business success, as the average company spends over $8.8 million per year on this significant enterprise function. The new Strategic Meetings Management research study finds that enterprises are failing to manage two critical areas of the meetings and events lifecycle: policy creation / enforcement and data analysis / reporting. However, even with these two gaps, over half (56%) believe that their SMMPs can drive value to other business areas and to the overall company.
"Since their inception nearly a decade ago, SMMPs have evolved and progressed in such a way that these programs, when all facets of the meetings lifecycle are managed effectively, can drive significant value to the greater organization," said Christopher Dwyer, research analyst, Aberdeen. "The new study encourages enterprises to begin tracking quality as their premiere strategic meetings management metric, as quality has a direct and inherent link to the overall effectiveness of corporate events."
The new Strategic Meetings Management study found that enterprises achieving top-tier success have specific characteristics, such as standardized meetings / events approval processes, visibility into SMM spending by event, spend category and meeting type, as well as reliance on end-to-end automated meetings management solutions. For an understanding of the specific capabilities and technology solutions leading companies are currently leveraging, please read the full report.
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