How to Take Cost Out of Products With Simulation

BOSTON, MA--(Marketwire - May 5, 2010) -  Aberdeen Group, a Harte-Hanks Company (NYSE: HHS) today released a new research study titled "Cost Saving Strategies for Engineering: Using Simulation to Make Better Decisions." The study uncovers the most successful ways companies are taking cost out of their product designs and the role simulation plays in this.

"The most profitable companies are 70% more likely than competitors to implement a 'get it right the first time' strategy, as well as analyze product behavior earlier in the design process," says Michelle Boucher, research analyst in Aberdeen's Product Innovation and Engineering practice. "To accomplish this, they are using simulation technologies which are allowing them to reduce product cost because they need fewer physical prototypes, they avoid late engineering change orders by finding problems earlier, and they reduce scrap and rework."

The study also finds these more successful performers are able to identify suitable lower cost materials without sacrificing product quality. They also capture the expertise of the most experienced engineers and make it available to other engineers to guide their product design decision making.

A complimentary copy of this report is made available due in part by the following underwriters: ANSYS, Knovel, NEi Software, and Siemens PLM Software. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6009&camp2.

Visit Research.Aberdeen.com for additional access to complimentary Product Innovation and Engineering Research.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com