BrightLine iTV Announces Second Year of Record Growth

Bolsters Client Roster With Pharma, Film, Spirits and Beverage Brands

NEW YORK, NY--(Marketwire - May 11, 2010) -  BrightLine iTV (, the leading innovator of interactive television advertising, announced today that it has achieved its second consecutive year of record growth in 2009. BrightLine's 2009 revenues grew more than 100 percent year over year, with the company's growth fueled in large part by increased advertiser demand for more meaningful and measurable ad experiences that create a two-way dialogue between consumers and brands, thereby boosting ROI.

Further, demand for BrightLine's capabilities increased across multiple industry segments in 2009, expanding the company's client roster to include financial services, entertainment, spirits/beverages and pharmaceuticals. Over the course of its seven year history, BrightLine has built out deep programs in the four major cornerstones of the marketing mix: consumer packaged goods, healthcare, financial services and telecommunications. In 2009, the company executed more than 40 successful programs for major brands, including AXE, Tylenol, Burger King, Hellman's, Dove, Turbo Tax and Abreva.

"With the latest technologies now available expanding the definition of television viewership, we strongly believe that BrightLine's continued success is testament to how truly game-changing our TV ad experiences are for our clients," said Jacqueline Corbelli, founder and CEO of BrightLine. "The newest generation of TV viewers has grown accustomed to interacting with screens of every shape and size -- from their iPhone to the iPad to their computer screen. Whether playing the Wii or Xbox, they're utilizing a remote-like object to interact with their TV screen, and increasingly they are seeking that same kind of interaction when watching TV."

Working closely with all of the major TV platforms -- including the six major cable companies such as Time Warner Cable and Comcast, the two satellite companies (DirecTV and Dish Network) and the host of other DVR and on-demand providers such as Verizon FIOS, TiVo and Xbox -- BrightLine's programs reach a network of some 80 million digital homes. The company leverages a robust database of viewer behavior insights to create and implement customized, measurable television ad experiences that achieve instant mass scale and effectiveness for advertisers -- with average click-through rates of 3% to 5%.

About BrightLine iTV

BrightLine iTV ( is the leading innovator in the strategic application of interactive TV advertising. The company creates and implements customized, measurable interactive television ad experiences in ways that achieve instant mass scale and effectiveness, is most organic for TV viewers and feeds their observed remote control behavior. BrightLine transforms passive TV advertising, like the traditional 30 second spot, into an effective customer-driven interaction -- the end result is superior overall viewer involvement that leads to deeper engagement with higher levels of brand recall, purchase intent, and product sales. | Twitter: @brightlineiTV |

Jacqueline Corbelli, CEO of BrightLine iTV