SAN FRANCISCO, CA--(Marketwire - May 13, 2010) - Enquisite, an inbound marketing innovator, today announced that it has officially changed its name to Eightfold Logic. Led by technology industry veteran Mark Hoffman, Eightfold Logic's mission is to empower businesses to attract and engage the highest possible volume of qualified website visitors, with the lowest possible marketing programs investment -- optimizing the marketing return-on-investment (ROI).
As a result of the explosion of information sources on the Internet, as well as easy access to social conversations about products and services, customers are reinventing the buying process. The new breed of buyer, Customer 2.0, doesn't want to be sold to through traditional outbound sales and marketing channels, but rather expects to find the relevant information about the companies, products and people they are considering doing business with through web-based research. Yet the same explosion in web-based information sources and conversations that have powered Customer 2.0 are unfortunately hampering many businesses' ability to cut through the clutter and rise above the noise in order to reach them.
Enter Eightfold Logic. Eightfold Logic's patented inbound marketing platform revolutionizes demand generation efforts by improving website "findability" through search engine, social media, and cross-link optimization. The Eightfold Logic path for marketing optimization brings clarity to businesses around how websites are performing today and how they can be optimized to drive additional qualified traffic in the future. Eightfold Logic's approach simplifies marketing efforts to identify, prioritize and manage inbound marketing campaign opportunities to attract and engage the right website visitors.
"The objective of inbound marketing is to create buyers by helping businesses improve their website "findability," versus traditional approaches to marketing -- which merely solicit buyers through interrupt-based outreach efforts," said Mark Hoffman, CEO of Eightfold Logic. "The Eightfold Logic approach helps companies shift from telling people what they need, to helping them find what they want."
Eightfold Logic also announced today that Rand Schulman, a pioneer in the online marketing and web analytics space, has joined the company as chief marketing officer. The company also recently closed a $5.2 million round in new financing, lead by new investor Rho Canada Ventures. This new capital will help fuel product and marketing initiatives as Eightfold Logic broadens its offering for new audiences in the coming months.
The Eightfold Logic Path to Marketing Enlightenment
The Eightfold Logic approach hinges on the following eight essential steps to marketing optimization through inbound marketing efforts:
- Identify and prioritize your most valuable search engine optimization and search engine marketing opportunities
- Identify new keywords that are likely to drive additional qualified traffic
- Optimize social marketing opportunities by determining social media sources that drive qualified website traffic
- Improve qualified website traffic from referring URLs
- Drive additional qualified traffic by identifying and recommending cross-link opportunities
- Forecast increases in traffic and conversions-based optimization of inbound marketing channels
- Optimize website "findability" through relevant content and linked resources
- Leverage inbound marketing analytics to optimize outbound marketing efforts
The Eightfold Logic approach to inbound marketing revolutionizes your demand generation strategy by bringing the highest volume of qualified prospects directly to the business, with the minimum impact to your programs budget -- and helps optimize outbound marketing efforts by leveraging inbound marketing analytics.
About Eightfold Logic, Inc.
Eightfold Logic, an inbound marketing innovator, empowers businesses to attract and engage the highest possible volume of qualified website visitors. Eightfold Logic's patented inbound marketing platform revolutionizes demand generation efforts by improving website findability for qualified buyers through search engine, social media, and cross-link optimization. The San Francisco-based company is privately held and is venture-backed by Rho Canada Ventures, Castile Ventures, Formative Ventures, Retro Venture Partners and The Entrepreneurs' Fund III. For more information contact us at www.eightfoldlogic.com, or 415-655-4970.
Contact Information:
Contact:
LaunchSquad for Eightfold Logic
Melissa Biles
415-625-8555
eightfold [at] launchsquad [dot] com