OAKLAND, CA--(Marketwire - June 1, 2010) - This summer, Dave Matthews Band and FilterForGood are encouraging fans to reduce their bottled water waste on its 2010 Summer Tour. Brita's FilterForGood campaign will support Dave Matthews Band's greening efforts and goal of reducing disposable water bottles, while raising awareness of the FilterForGood movement.
"We are always looking for ways to help reduce our tour's environmental footprint. By partnering with FilterForGood, we hope to reduce the amount of bottled water waste that makes its way into landfills and our waterways. Filling a reusable bottle with filtered tap water is one simple thing we can all do," said Dave Matthews Band, a pioneer in environmentally responsible touring.
Fans can ditch bottled water by filling up with Brita-filtered water at Hydration Hubs located throughout Dave Matthews Band concert venues. Fans are also encouraged to take the FilterForGood pledge and learn how small changes can make a big difference for the environment. "The idea behind FilterForGood is relatively simple -- help people understand that they have the power to take simple actions and together, we can make a tremendous difference," said Drew McGowan, Brita Senior Group Manager. "Partnering with Dave Matthews Band and their fans spreads this message and makes an even bigger impact."
The 2010 Summer Tour greening project is managed by Dave Matthews Band's sustainable touring partner, EFFECT Partners. "In our 20 years of tour greening, this will likely be the greenest tour of its size in history," said Michael Martin, CEO of EFFECT.
Fans can also offset their travel emissions, carpool to the show, bring a reusable drinking container to certain venues, recycle in the parking lots with the "So Much To Save" program and learn more about local environmental groups in the Bama Green Project Eco-Village. The band continues to do its part behind the scenes, including fueling up with sustainable biodiesel and offsetting the tour's carbon emissions. The tour's greening efforts are being executed by a partnership between EFFECT Partners and Reverb.
For more information about FilterForGood's efforts with the Dave Matthews Band 2010 Summer Tour follow us on Twitter @FilterForGood, "fan" Brita FilterForGood on Facebook to get real-time updates from the road and learn how you could win tickets to see a show or simply text "Like Brita FilterForGood" to 32665.
FilterForGood
In 2007, Brita partnered with Nalgene® to create the FilterForGood movement, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Each year, Americans purchase billions of plastic water bottles; most of them end up in landfills. Since the campaign launch, more than 185,000 people have taken the pledge to reduce their bottled water waste, keeping an estimated 192 million disposable bottles out of landfills. Visit http://filterforgood.com to learn how you can make a difference.
Dave Matthews Band
In the past decade, Dave Matthews Band was the biggest ticket seller worldwide; selling upwards of 11 million tickets to 547 shows from 2000-2009, according to Billboard Boxscore. In fact, it was the only group to exceed 10 million in attendance for the period. The band has sold over 17 million tickets since its inception. Along with being the industry's biggest ticket seller, the band has been a leader in introducing new and innovative sustainability initiatives. The band was an early adopter and proponent of tour CO2 offsets (taking the unprecedented step of offsetting ALL its emissions since it started touring in 1991), introduced offset and car-pooling options for fans, and created the groundbreaking So Much To Save parking lot recycling program. These and many other initiatives dramatically reduce the band's environmental footprint and also gives their fans the tools to easily do the right thing for the planet. Dave Matthews Band has raised the bar annually on sustainability in the music industry.
EFFECT Partners
Minneapolis, MN-based EFFECT Partners (http://www.effectpartners.com/) provides the strategy, execution and measurement for many of the world's most recognizable sustainability efforts. EFFECT incorporates a subsidiary, MusicMatters, that has helped entertainment serve the environment for nearly two decades. EFFECT clients include Ben & Jerry's, Dave Matthews Band, U2, Jack Johnson, General Mills and many more.
Contact Information:
Press Contacts:
Becky Verhey
Edelman
312.240.2961
becky.verhey@edelman.com
Drew McGowan
Brita
510.271.7499
drew.mcgowan@clorox.com
Consumer Inquiries:
The Clorox Company
1-800-24-BRITA
www.brita.com/us/contact-brita
For more on Brita visit:
http://www.filterforgood.com
http://www.facebook.com/BritaFilterForGood
http://www.twitter.com/FilterForGood
