Charlie Baker Campaign Uses Cutting-Edge Technology by Rovion to Better Connect Over the Internet

BOSTON, MA--(Marketwire - June 1, 2010) -  The Charlie Baker for Governor Campaign has engaged Boston-based Rovion, Inc. (, to create and distribute a series of unique video advertisements on the Internet. The first of the Rovion ads, called an InPerson™, featured video of Mr. Baker, who appeared to walk directly onto The Boston Globe web page ( and engage with the site's visitors in the days leading up to the Republican primary.

Candidate Baker said, "We are creating a conversation with the voters of Massachusetts everywhere we go -- off and online. The Rovion technology allows me to be myself and to speak directly, in my own words, right from the pages of the web. It has proven an invaluable tool for building real connection with the voters and clearly conveying our message."

Visitors to the website are currently presented with a Rovion-powered web video of Mr. Baker, who takes the opportunity to further clarify his position and engage potential voters.

"Rovion is the single best purchase we have made on the campaign in terms of ROI period," said Kyle Armbrester, CIO for the campaign. "During the two days that lead up to the primary, the Rovion ads generated a click-through rate of 9.7 percent. More than 80 percent of the site visitors, 40 percent of the email sign-ups and 75 percent of the online campaign donations were attributed to the Rovion ads, even as we were running a significant volume of non-Rovion ads online."

The Baker campaign plans to further leverage the Rovion relationship and technology in the coming months of the campaign.

For more information about Team Baker-Tisei please visit

About Rovion

Founded in 2001, Rovion, Inc. ( is the leading provider of talent-based rich media content development, delivery and reporting, meeting the needs of online publishers and advertisers globally. Rovion specializes in complex video-based ads both in and outside of existing ad placement locations and is best known for its invention of the InPerson™ video spokesperson ad unit. Rovion is headquartered in Boston, Massachusetts, with offices in Los Angeles and Baltimore.

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