MINNEAPOLIS, MN--(Marketwire - June 29, 2010) - Once upon a time, people shared shopping tips and "great deal" discoveries over a cup of coffee, in line at the supermarket or on the sidelines of their children's sports events. Today, those same people are sharing their stories on Facebook and Twitter, in blogs and on websites like OnceUponAChild.com. This children's resale store's "Brag Book" has become a popular spot for shoppers to share their opinions about their local stores' economically-priced kids clothing, toys and accessories.
"Once Upon A Child provides a real service to parents and families in today's economic landscape," says Susan Baustian, director of the Once Upon A Child brand. "I know that our stores help families keep up with a growing child and a shrinking budget. As our Brag Book shows -- we are a resource that helps families stretch their dollars without sacrificing quality."
Shoppers from across the United States and Canada post stories and even pictures that tell of their experience and great finds in their local Once Upon A Child stores. One shopper from New York posted, "We've recently had a decrease in our household income, and I was amazed at how many clothes I was able to buy! This is truly a blessing during this economic crisis!" And "Mommy-Bloggers" are spreading the word, too, in posts on MomsLikeMe.com, BzzAgent, and MommySavers.com.
"In addition to offering high quality, gently used clothing and merchandise at incredible savings, Once Upon A Child stores give families a way to turn their gently used children's outgrown outfits and toys into cash on the spot to purchase 'new' items for their growing families," explains Baustian. "And, with everything we buy or sell in our stores, we are committed to quality, safety, and value."
For more information about Once Upon A Child, please visit www.onceuponachild.com.
About Once Upon A Child®
Once Upon A Child® leads the nation in the buying and selling of name brand, gently used kids stuff. There are over 235 franchised stores in the United States and Canada. Once Upon A Child buys and sells quality, gently used children's apparel, baby equipment and furniture, books, toys, and more. Once Upon A Child is franchised by Winmark Corporation®, which also franchises Play It Again Sports®, Plato's Closet®, Music Go Round®, and Wirth Business Credit®. For more information visit www.onceuponachild.com.
About Winmark Corporation®
Winmark Corporation®, based in Minneapolis, creates, supports and finances business. Specializing in leasing and developing franchises for retail stores that buy, sell, and trade new and used merchandise, it is the parent company of Play It Again Sports®, Once Upon A Child®, Plato's Closet®, Music Go Round®, Wirth Business Credit®, Winmark Capital® and www.WBSOnline.com. Winmark has more than 900 franchise territories and is publicly traded at (