SEATTLE, WA--(Marketwire - July 21, 2010) - Zumobi, the first premium mobile app network, and Source Interlink Media™ today announced the launch of the Automobile Magazine application for iPhone and iPod touch. Sponsored by Cadillac, the Automobile Magazine app brings the magazine's deep knowledge of the people, history, engineering, and general business of cars to the mobile platform.
"Recently we gave our readers the ability to access some of our material on their phones through a mobile newsletter subscription," said Jean Jennings, president and editor-in-chief of Automobile Magazine. "But now, through our partnership with Zumobi, we can provide our readers with so much more. We understand our readers' passion for cars and we want them to be able to access our informative and engaging content anywhere they are and at any time. Bringing Automobile Magazine to mobile is one of the best ways to do so and allows us to target an even broader audience."
With the free Automobile Magazine app, millions of enthusiasts can now immerse themselves in the magazine content that they love -- right from their iPhone or iPod touch. The app interface allows for easy navigation by offering consumers a full view of the menu options, each linking to a popular section of the magazine: "driven" for all-access to car reviews, videos, and photo galleries, "rumors" to keep users up to speed on all the latest news, and "features" to guide users through great driving adventures, four season tests, awards and more. From within the app itself, all information is easily shared via e-mail and users are able to subscribe to Automobile Magazine with just a click of a button.
"The release of the Automobile Magazine app marks an extension of our partnership with Source Interlink Media to adapt and monetize their content on the mobile platform," said Ken Willner, CEO of Zumobi. "Expanding our inventory of world-class automotive content, the Automobile Magazine app is a great addition to our network and increases our reach to a prized, affluent demographic. Automobile Magazine has an incredibly loyal and passionate readership, and we're looking forward to bringing them the content they love every day through this new application."
"We are excited to continue our company's mobile roll-out initiative with the world-class Automobile Magazine app," said Jacqueline Blum, senior vice president business development, Source Interlink Companies. "Giving our enthusiast readers what they want, when & where they want it, is our ongoing goal."
In addition to offering outstanding automotive content, the Automobile Magazine app also offers compelling advertising opportunities, as demonstrated with Cadillac's campaign. Automobile Magazine's audience, combined with Zumobi's BrandBlast 2.0 "app-within-an-app" advertising technology, creates the ideal environment for Cadillac to engage with consumers through dynamic rich media that allows users to view photos, locate a dealer or respond to a survey.
"The Automobile Magazine readership is exactly the audience that we at Cadillac want to reach," said Kim Brink, executive director of advertising and sales promotion from Cadillac. "Because of Zumobi's creative ad integration that guarantees placement with trusted third party content, we jumped on the opportunity to sponsor an application like this one on their network. We are confident that we will effectively reach a highly targeted audience who has the passion for all things automotive."
The Automobile Magazine app is available for free on Apple's App Store and as a part of The Zumobi Network, a premium mobile app network. The Zumobi Network offers a variety of entertaining, informative and useful mobile media applications to enjoy on next-generation smartphones. It can be downloaded at http://itunes.apple.com/app/id381805467.
About Automobile Magazine
Automobile Magazine is America's leading automotive lifestyle publication. Arbiters of the "All-Star" awards, Automobile Magazine profiles upcoming car designs from leading manufacturers. It is written for the sophisticated enthusiast and profiles high-end vehicles with compelling editorial and photographic content. For over 20 years, Automobile Magazine has set the standard for automotive journalism, maintained its devotion to auto adventure and an editorial approach that emphasizes "No boring cars!"
About Source Interlink Companies, Inc.
Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, is a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Media, LLC creates and publishes content of interest to a broad range of enthusiasts through various media, including. 70 publications, 90 websites, 65 events, wireless, television, radio and 800 branded products.
About The Zumobi Network
The Zumobi Network is the first premium mobile app network, partnering with media companies to express and monetize their content across all major smartphone platforms. Its technology connects premium brands with top media apps, guaranteeing brand advertisers targeted placement with rich media, quality content, exclusivity and measurement to drive sustained user engagement. For more information, please visit www.Zumobi.com.
Contact Information:
Contact Information
Melissa Klein or Rachel Levine
LaunchSquad
415.625.8555
Zumobi(at)launchsquad(dot)com
Julie Smartz
Source Interlink Companies, Inc.
310-531-5994