Unity Technologies Announces That Jesse Schell Will Keynote at Unite 2010

Renowned Author and Game Designer to Open 4th Annual Unity Conference

SAN FRANCISCO, CA--(Marketwire - August 25, 2010) - Unity Technologies, provider of the Unity development platform for highly interactive 3D content on the web, iPhone, iPad, PC, Mac, Android, Wii™, Xbox 360 and PlayStation®3, today announced Jesse Schell, CEO of Schell Games, will keynote at Unite 2010. Unite 2010 is Unity Technologies' fourth annual developer conference for artists, programmers, designers, researchers, publishers and enthusiasts taking place November 10-12 at the historic Marché Bonsecours in Old Montreal, Canada following the Montreal International Game Summit.

Jesse is a lauded author and lecturer on the subject of games design and his Schell Games studio is using Unity to develop 'The Mummy Online' in collaboration with Universal and Bigpoint. This Massively Multiplayer Online Game (MMOG) is set to launch in Winter 2010.

"I've been dreaming for years about a ubiquitous 3D solution for web browsers, and Unity is that solution," said Jesse Schell, CEO of Schell Games. "It's changing the face of online game development, and we're just at the beginning of what is possible."

"Jesse is perhaps the most inspiring speaker in the games industry. He combines real vision with incredibly thorough analysis of where we are and where we are all going," said David Helgason, CEO of Unity Technologies. "I'm looking forward to hear what he will have to say, and it'll set the scene for a conference where no punches are pulled."

Unite 2010 will offer three days of material including hands-on labs, technical sessions and a matchmaking/speed-dating event to help Unity developers and publishers connect. Book now to get the early bird discount which ends on September 10. In addition, Air Canada is offering a limited number of Unite 2010 attendee specials, discounted airfares to Montreal, available only to early birds.

For more information on Unite 2010 and to register, go to: http://unity3d.com/unite/.

About Jesse Schell
Jesse Schell founded Schell Games in 2002 and has offices in Pittsburgh, Pennsylvania and Austin, Texas. Jesse Schell has taught Game Design and led research projects at Carnegie Mellon's Entertainment Technology Center since 2002. Jesse is also the CEO of Pittsburgh's largest videogame studio, Schell Games, and the former chairman of the International Game Developers Association. In 2004, he was named one of the world's Top 100 Young Innovators by Technology Review, MIT's magazine of innovation. Before coming to Carnegie Mellon, he was the Creative Director of the Disney Virtual Reality Studio, where he spent seven years as designer, programmer and manager on several projects for Disney theme parks and Disney Online. Before that, he was a software engineer at IBM and Bell Communications Research, and a writer, director, performer, juggler, comedian, and circus artist for both Freihofer's Mime Circus and the Juggler's Guild.

About Unity Technologies
Unity Technologies is revolutionizing the game industry, was named one of the top five game companies of 2009 by Gamasutra after just four years on the market and received Develop Magazine's coveted Grand Prix and Technical Innovation Awards in 2010. Today Unity Technologies has more than 200,000 registered users worldwide -- including Bigpoint, Cartoon Network, Coca-Cola, Disney, Electronic Arts, LEGO, Microsoft, NASA, Panasonic, Ubisoft, Warner Bros., large and small studios, independent professionals, students and hobbyists -- using the Unity platform to develop high-quality interactive 3D content for the web, mobile and console. Unity Technologies is one of the fastest growing software companies and is aggressively innovating to expand usability, power and platform reach so that it can deliver on its vision of democratizing interactive 3D technology. Unity Technologies is headquartered in San Francisco and has development offices worldwide. For more information, visit http://unity3d.com/.

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