Cinsay, Inc. to Power With Unique New E-Commerce Video Solution, Will Partner on New Product Development and Marketing via Cinsay's New Proprietary Embedded Media Player

TravelSafe Products to Be Sold Under Williams' Established Brand Umbrella

LOS ANGELES, CA--(Marketwire - September 1, 2010) - Montel Williams -- Emmy Award-winning television host, wellness advocate and entrepreneur -- has entered into an exclusive consumer product and e-commerce partnership with Cinsay, Inc. to incorporate the company's patent pending, proprietary and scalable platform and video player into his Montel Media Group website at Initially, the Cinsay, Inc. video e-commerce solution will be employed to market and sell an exclusive Health and Beauty line of skin care products under the well-known wellness advocate's own label in addition to a number of existing products, including Williams' best-selling books, DVDs and the new Montel-branded "Fuel of Life" supplement formula, as well as a new line of products called TravelSafe that are aimed at curbing the growing threat of airborne illness. 

"This partnership with Cinsay provides a great new opportunity to reach the increasingly elusive online audience through compelling content matched with an option to purchase products through the Company's innovative media player platform," said Williams. "I understand the power of the web in reaching consumers, and am looking forward to providing video content that serves both the public need for information and entertainment as well as our own desire for a unique new e-commerce solution."

"We are extremely pleased to be partnering with Montel Williams to help drive online sales through our innovative new approach to e-commerce," said Matthew Papish, CEO, Cinsay, Inc. "He is a respected journalist and wellness advocate whose personal commitment to helping others has translated into a successful brand that enriches people's lives and is a highly-profitable enterprise. By utilizing compelling video content and our embedded player, we will help Montel reach countless new previously-untapped customers."

The first new product line to emerge from the partnership is called TravelSafe, and will be marketed as part of Williams' established and successful Living Well with Montel™ brand. The product line will launch with TravelSafe AIR, a disposable wellness kit designed with busy travelers -- and the billions of germs they are likely to come into contact with -- in mind. Additionally, Cinsay will be adding TravelSafe HOTEL to its line within the next 6 months.

About Montel Williams' Living Well Products, LLC.
Montel Williams is the Emmy Award winning host of the Montel Williams Show which ran for 17 years until 2008 -- one of the longest running talk shows in US History. He currently operates a multimedia venture around a brand he created, "Living Well with Montel," which includes an international TV format and products aimed at providing the tools to live a healthier lifestyle. Montel has authored eight books, three of which have been NY Times Bestsellers. His current book release, "Living Well Emotionally," has received rave reviews. Montel enjoys acting and has appeared on such shows as Guiding Light, All My Children and JAG, to name a few. He is a former US naval intelligence officer, motivational speaker, philanthropist and activist. After being diagnosed in 1999 with Multiple Sclerosis, he founded THE MONTEL WILLIAMS MS FOUNDATION to raise awareness and funds for MS research.

About Cinsay, Inc.
Cinsay, Inc. delivers ground breaking e-commerce experiences through its next-generation video, advertising, and e-commerce platform. Leveraging the latest internet and mobile technology, Cinsay provides a cost-effective and uniquely portable way for brands, retailers, and content owners to target their customers across the web, social, and mobile channels. The Cinsay platform leverages the strong impact video content has on a consumer's decision to purchase and then Cinsay's proprietary e-commerce software brings the store to the consumer and successfully turns a viewer into a shopper and a shopper into a buyer.

Based in Los Angeles, with offices in Dallas and Austin, Texas, Cinsay is a privately-funded, development stage company.

Contact Information:

Media Contact:
Paul Gendreau