Sales and Marketing Alignment: Collaboration + Cooperation = Peak Performance

How the Best Companies Achieve Greater Revenue

BOSTON, MA--(Marketwire - October 20, 2010) -  Top performing companies that align sales and marketing functions find 47% of the sales forecasted pipeline are generated from marketing sourced leads and the firms produce a average 20% increase in top line revenue. Aberdeen's research Sales and Marketing Alignment: Collaboration + Cooperation = Peak Performance outlines how the best organizations achieve superior results despite challenging economic times, as announced by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS).

"The research is clear: the companies that are growing revenue and experiencing the largest marketing contribution to the sales forecasted pipeline are the ones with the greatest alignment between these critical functional areas -- and they show no signs of diminishing this key collaboration," said Chris Houpis, senior analyst for Aberdeen Group.

Aberdeen research clearly reveals that superior organizations not only understand the value of alignment but are taking concrete actions that improve processes, utilize technology and increase their knowledge to achieve greater operational cohesion within the marketing and sales organizations. For top performing companies, sales and marketing alignment isn't an elusive state of mind but a tangible reality that is achieved through time, effort and focus.

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About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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