Wolf Greenfield Congratulates Its Clients Locately and Pearl's Premium, Two Winners of MassChallenge Competition

Locately Analyzes GPS Data From Mobile Phones to Understand Consumer Interests and Habits; Pearl's Premium Ultra-Low-Maintenance Lawn Seed Saves Water, Fuel, and Time

BOSTON, MA--(Marketwire - October 25, 2010) - Locately and Pearl's Premium, both clients of intellectual property law firm Wolf, Greenfield & Sacks, P.C., were among the 16 winners of the MassChallenge 2010 Global Startup Competition and Accelerator.

Locately received the highest prize of $100,000, and Pearl's Premium received $50,000. They were chosen from 446 applicants from 26 countries and 24 states. 

"Locately has developed an ingenious technology to collect, package, and analyze information from mobile devices that will help businesses, such as market researchers and advertisers, take advantage of consumers' location-relevant lifestyle choices, but in a way that protects consumer privacy," said attorney Edmund J. Walsh, a Wolf Greenfield shareholder who is assisting the company with its patent portfolio. 

More information about Boston-based Locately is online at http://www.locately.com and available by emailing info@locately.com or calling 617.501.3544.

"Pearl's Premium provides a compelling product that will help consumers looking to maintain a beautiful lawn lower their carbon footprint by using less water, less mowing, and less fertilizer," said Wolf Greenfield shareholder Patrick Waller, who is working with the company to patent its unique seed mixture.

More information about Pearl's Premium, of Wayland, Mass., which never requires chemical fertilizer, is online at www.pearlspremium.com or by calling 508-653-0800. The seeds are also sold at Whole Foods® stores. 

The startups were judged on impact, scalability, competitive positioning, and execution. There are no strings attached to the funding or competition. MassChallenge (www.masschallenge.org) is a 501(c)(3) non-profit and does not take equity from winners or place any restrictions on entrants.

Wolf Greenfield, the largest law firm in New England devoted exclusively to intellectual property law, serves companies that make everything from pharmaceuticals to software to electronics to snowboards, as well as representing academic research centers. The firm counsels clients in the areas of patents, trademarks, copyrights, designs, trade secrets, and related licensing and litigation. Web: www.wolfgreenfield.com.

Contact Information:

Henry Stimpson
Stimpson Communications

Sara Crocker
Wolf Greenfield

Cristina Brennan
Wolf Greenfield