All Treats, No Tricks From Campaigner Email Marketing

Leading Email Marketing Service Hands Out Free Goodies for Retailers Gearing Up for Merry Christmas

San Francisco, California, UNITED STATES


OTTAWA--(Marketwire - October 28, 2010) -  As the blinking lights of orange and black fade to green and red, Campaigner, a leading email marketing service announced it is offering a free holiday suite of tools designed to help small online businesses and retailers drive customers to their physical or online stores, with email marketing tools that promote their products and services.

Nearly two-thirds of retailers expect their company's online sales to grow by 15 percent or more this holiday season, according to a new Shop.org survey. To gain a bigger piece of that mince meat pie totaling an estimated $447.1 billion holiday spend, 40 percent of online retailers will begin holiday marketing by Halloween with another 40 percent planning to begin marketing the week of November 1. Campaigner wants to help boost holiday sales with an email marketing offer to all new users:

  • A custom holiday email template, valued at $99, built by Campaigner with the business' logo and colors or a ready-made holiday template with a free 30-day trial
  • One-on-one coaching upon sign-up between Halloween and Christmas
  • Unlimited emails to 1,000 contacts
  • 10 MB image hosting
  • 24/7 support, crucial during these busy times when last minute campaigns need to go out the door quickly.

"If retailers do not have an email marketing program in place, this is the perfect time to start one with Campaigner," said Steve Adams, vice president of marketing for Protus, the provider of Campaigner. "Email marketing is fast, easy and cost-effective for reaching customers and driving sales for the holiday season and year round. And we've made it even simpler by doing the design work for you."

For the nearly 75 percent of retailers who say they have created or optimized their company's Facebook page for the holidays, Campaigner offers sign-up forms that can be easily embedded to their fan page. Users can also elect to receive an email every time someone is added to their mailing list via Facebook, providing instant feedback on the success of this tool.

Campaigner helps identify and segment customers and prospects into groups with new, simple-to-apply filters. In addition to information maintained in a customer's profile, Campaigner dynamically collects and refreshes information about who has opened and clicked on links within the emails. A click overlay report tells the story around each email by highlighting how recipients interact with each campaign, whether a hyperlink for a discount promotion or a photo of holiday merchandise. This gives direction to future interaction and what should be used again in future email.

For more information about the free template design and 1-to-1 coaching, visit http://www.campaigner.com/lps/holiday.aspx. To learn more about Campaigner and tips on how email marketing can help increase sales during the holiday season, visit the Inside Campaigner blog, and follow Campaigner on Facebook and Twitter.

About Campaigner
Campaigner email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting to their customers quickly, simply and affordably. Features include professional-looking email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is part of a total Software as a Service (SaaS) business communications solution offered by Protus that also includes MyFax, the fastest-growing Internet fax service; and my1voice, the cost-effective, feature-rich virtual business phone service. You can learn more and visit Campaigner at www.campaigner.com

Contact Information:

For more information, please contact:
Kelly O'Dwyer-Manuel
Protus
613-733-0000 x583