CHICAGO, IL--(Marketwire - November 4, 2010) - Childhood obesity has more than tripled in the past 30 years. Kids are spending more time watching TV, playing video games and eating junk food. For Chicago mom Lori Cook, these were the statistics that started her on a quest to promote healthy eating habits and exercise to the nation's children.
Groovin' Groceries Children's Wellness Adventure is a music-based, interactive wellness program based on the 2010 USDA Food Pyramid recommendations and has been endorsed by pediatric dietitian, Lara Field MS, RD, CPS, LDN. The songs -- co-written by two-time Grammy® award winner, David Blamires and American Songwriter magazine award-winning lyricist, Lori Cook -- include messages about specific food benefits, recommendations, and advocate support for daily exercise. The animated Groovin' Groceries characters and team encourage kids to make healthy choices as well as address temptations and moderation.
"It started when I took my 3-year-old, Nate, to the grocery store," says Cook. "He was already noticing cartoon characters on products and wanting to put them into our cart. I didn't realize it started so early! Then I wondered why there weren't advertisements for healthy foods that would get him equally as excited." Cook's answer? "You get them to listen to something they love. Music. Great music and characters so memorable and beloved, they become a trusted part of the family."
Introducing Groovin' Groceries Children's Wellness Adventure.
Led by a musically driven group of characters that teach kids about healthy lifestyle choices, the Groovin' Groceries program targets kids ages 3 and up (as well as their parents, educators and caretakers). The Groovin' Groceries characters sing and dance their way to lessons about the five basic food groups.
- Bobby Broccoli and the Hip Hop Crops (hip hop)
- Banana Jamma and the Fruity Party (reggae)
- Betsy Bread and the Grainiacs (country)
- Max Milk and the Disco Dairy (disco)
- Fiona Fish and the Lean Machine (R&B)
And of course, there are temptations addressed by Junk Food Joe and the Sugar Monster (blues) who lament the fact that you should only hang out with them some of the time.
There's also a tune about the importance of exercise called Stinky Shoe -- Peeyew! (dance) that gets kids plugging their noses and dancing around the room.
In addition to the music CD, the Groovin' Groceries program offers print materials including:
- Groovin' Groceries Sticker Reward Calendar -- kids can track what they eat and apply what they have learned.
- Groovin' Groceries In-Store Scavenger Hunts -- kids look for the "real" versions of the characters in the grocery store.
- Groovin' Groceries Placemat -- kids learn to identify characters, categorize food groups and practice colors and counting. And more!
"Kids need help when it comes to making smart eating decisions, and the more we promote healthy eating, the better our kids will fare. Groovin' Groceries is a fantastic way to promote healthy eating in a fun, entertaining way. The approachable reminders of how to make healthy choices in this well-designed program are a great way for kids to learn foods to choose and those to avoid," says Lara Field, MS, RD, CSP, LDN - Pediatric Dietitian www.feedkids.com
It's the kind of edutainment that will truly stick to the ribs. Join Groovin' Groceries, and become a Nutrition Musician!
CDs and digital downloads available through the www.groovingroceries.com site on November 15th. Digital downloads available on iTunes mid-December. If you'd like more information about Groovin' Groceries - Children's Wellness Adventure, or to schedule an interview with Lori Cook, please call 312-282-1461 or e-mail loricook@groovingroceries.com.
To view a media-rich version of this release, go to: http://www.pwrnewmedia.com/2010/groovin_groceries01022/index.html
Contact Information:
Contact:
Lori Cook
Groovin' Groceries Children's Wellness Adventure
312-282-1461
E-mail: