America's Vacation Center Announces Name Change to Avoya Travel

Same Great Company, New Name, Even More Benefits for Travelers Worldwide

Fort Lauderdale, Florida, UNITED STATES

MIAMI, FL--(Marketwire - November 8, 2010) - America's Vacation Center, one of the leading travel companies in North America and beyond, today announced that its name has been changed to Avoya® Travel. The new name signifies the company's expanding initiative to provide personalized vacation planning to travelers around the world with more vacation options and travel resources than ever before, while continuing to offer customers the benefits of the company's more than 20-year relationship with American Express.

Avoya Travel ( now delivers an enhanced experience for customers worldwide with an improved local presence. For example, in the United States travelers can access special discounts for residents in all 50 states. Travelers in Canada can conveniently visit to access specific promotions just for Canadian customers, view vacations in their own local currency, and more.

"Avoya Travel will bring a multitude of new experiences over the next few years to our customers, our network of independent agency owners, and our supplier partners," said Brad Anderson, Co-President of Avoya Travel. "Avoya Travel is now 'The World's Local Travel Experts™,' offering our award-winning specialists to travelers globally."

The owners of Avoya Travel have been selling vacations for over 40 years. As a family-owned business, Avoya Travel will serve as the company's name worldwide while America's Vacation Center will continue to be part of its U.S.A. brand. The company's elite network of hundreds of independently owned and operated travel agencies (Personal Vacation Planners) continue their commitment to delivering friendly and personal first-class service, providing the benefits of exclusive deals and quality products, while offering the best overall value on resort vacations, cruises, guided vacations, and more.

"Royal Caribbean International is consistently impressed by the forward thinking and innovation of Avoya Travel / America's Vacation Center," said Joanne Schimelman, Vice President of Sales and National Accounts for Royal Caribbean International. "It is truly a company dedicated to the well-being of its customers, its network of Independent Affiliates, and its partners."

Travelers interested in booking their next trip with Avoya Travel, an American Express Travel Representative, should call 800-753-1463 or visit Professional sellers of travel interested in taking their business to the next level by affiliating with Avoya Travel should call 800-521-2597 or visit

About Avoya Travel / America's Vacation Center:
Avoya® Travel / America's Vacation Center® ( is one of the largest and most awarded travel companies in North America and beyond. As an American Express Travel Representative for more than 20 years, Avoya Travel / America's Vacation Center is deeply committed to Integrity and Professionalism™, quality service, and success in every aspect of planning vacations and cruises. With hundreds of Independent Affiliates in its network Avoya Travel / America's Vacation Center provides exclusive discounts, amenities, and first-class customer service to travelers worldwide.

Contact Information:

Ashley Wolf
Director of Corporate Communications
Avoya Travel / America's Vacation Center
(305) 600-4529 x267