MEDIA ALERT: Sporting News and Zumobi Amp Up College Football Season With App Update

San Francisco, California, UNITED STATES

SEATTLE, WA--(Marketwire - November 10, 2010) -

Zumobi, a leading mobile app publisher, and Sporting News today announced a major update to the Sporting News NCAA Football application for the iPhone and iPod touch. The update offers college football fans push notifications for instant access to breaking news about their favorite teams along with video news commentary.

With the free Sporting News NCAA Football App, millions of college football fans can keep up with all of the action from their favorite teams and conferences. A part of The Zumobi Network, the app packs loads of scores, game information, polls, news, standings and more in the same easy-access design made popular with the Sporting News Pro Football App. The app interface allows for easy navigation from the home page with an option for users to customize a scroll bar with important details from their favorite team, including scores and up-to-date game information at a glance. Users can also click on specific teams for more detailed information such as rosters and week-by-week scores.

In addition to offering outstanding sports content, the Sporting News NCAA Football App also offers compelling advertising opportunities. Sporting News's audience, combined with Zumobi's BrandBlast 2.0 rich media "app-within-an-app" advertising platform, creates the ideal environment for premium advertisers to engage with sports fans.

November 10, 2010

The Sporting News NCAA Football App is available for free on Apple's App Store and as a part of The Zumobi Network. It can be downloaded HERE.

About Sporting News
Founded in 1886, Sporting News is a multi-media company catering to avid sports fans. Its content is available through a bi-weekly publication, Sporting News Magazine; the world's first and only daily digital sports magazine, Sporting News Today; the online source for real-time, breaking sports news and information,; the ultimate premium destination for fantasy content, tools and information, Sporting News Fantasy; a video and community-based website,; and 11 annuals covering all major sports. Sporting News also serves as the national sales representative for CineSport, a leading video reach vehicle in the sports category. Sporting News is a division of American City Business Journals, Inc., publisher of 41 city business journals, Sports Business Journal, Sports Business Daily, NASCAR Illustrated and Inside Lacrosse.

About Zumobi

Zumobi is a leading mobile media company that publishes branded applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network, which provides highly focused and integrated solutions for brands, media properties and consumers to connect and engage. For more information, please visit

Contact Information:

For Press Inquiries Please Contact:
Rachel Levine or Aly Brady
(415) 625 - 8555
zumobi (at) launchsquad (dot) com