IdentityMine Develops Official Windows Phone 7 Location-Based Mobile Application for HISTORY(TM)

Integrates HISTORY's Multimedia Content With GPS Capabilities to Create HISTORY HERE (TM) Application

SEATTLE, WA--(Marketwire - November 16, 2010) - Today, IdentityMine, Inc., an emerging leader in application and interface development for rich digital interactive user experiences, announced that it has developed a mobile app on behalf of HISTORY™ for the Windows® Phone 7 platform. IdentityMine helps top-tier brands, such as HISTORY to extend their market presence on a variety of digital media, including Windows Phone 7 and other mobile platforms; combining art and technology to create highly engaging user experience and enhanced business results. HISTORY HERE ™ is one of six applications created by IdentityMine for the launch of the new Windows Phone 7 platform. 

"Making historical events real and personal on a mobile platform is a rewarding and unique challenge that requires both technical and creative expertise," said Nathan Dunlap, Director UX Integrator for IdentityMine. "We built a great mobile experience that marries the rich data from HISTORY with a mobile form factor experience that makes history not just fun, but useful."

"We wanted to develop a user experience that created a powerful connection between users and the history around them, but also unique to the WP7 platform," said Dan Suratt, Executive Vice President Digital Media and Business Development AETN Digital. "IdentityMine worked with us to personalize the interaction with our audience, creating an application that 'travels' with the user with location-based information. Together with IdentityMine and Microsoft®, we are providing an engaging, visually exciting application for our consumers."

IdentityMine's mobile application developers designed the HISTORY HERE application for WP7 as a counterpart to HISTORY's website. Information can be delivered to the WP7 user based on their location according to personally selected criteria or, if the user prefers, randomly. The application allows users to view and sort their results by categories (including distance from current location). Users are also able to launch maps highlighting historic points of interest, view photos and basic information, and receive links to deeper content in the form of video, articles, photographs and illustrations related to the historical item of interest. Shaking the phone while the application is running will take a user to a random point of interest.

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About AETN Digital Media
AETN Digital Media, a division of A&E Television Networks, LLC, is a leading provider of digital content for properties including History, Lifetime, A&E, Biography, Roiworld, DressUpChallenge, Lifetime Moms and MothersClick. More than 13 million unique visitors per month engage with the company's digital brands across 14 properties, and millions more consume the content via syndication, social media and mobile.

About IdentityMine, Inc.
Headquartered in Tacoma, WA, IdentityMine is an expert interactive design and user experience (UX) company. They develop leading-edge digital applications and software solutions for multi-screen, multi-touch, multi-platform, and multi-hardware devices for a variety of markets including mobile, retail and sports. They are able to create unique digital interactive user experiences by leveraging deep expertise in a variety of platforms to deliver highly engaging mobile, Internet and other media experiences for major brands in mainstream markets. Clients include: Microsoft, Path 36, The New Orleans Saints, Elektra NOC, Nordstrom and others. More information about IdentityMine can be found at You can find IdentityMine on Twitter at

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Valerie Chan