December Marks Yet Another Milestone for Hublot: Presenting Ice Week and the Official Ribbon Cutting Ceremony at the New Hublot Bal Harbour Boutique

MIAMI, FL--(Marketwire - November 29, 2010) - On the occasion of "Ice Week," aptly named for the quantity of diamonds that adorn the magnificent timepieces on display, Hublot will be celebrating the opening of its new boutique in Bal Harbour, Miami. Showcasing a unique collection of high jewellery timepieces from Geneva, Bal Harbour is the first Hublot boutique location in the United States of America.

Running from the 1st until the 7th of December, "Ice Week" is a one of a kind exhibition of masterly diamond work, revolutionary watchmaking and 21st Century visionary creativity. As "Art Basel Miami Beach" comes to town, Hublot has chosen the perfect moment to present "Ice Week" and the collection of timepieces that make this event unique. As the clock strikes 11am on December 7th, Hublot CEO Jean Claude Biver will cut the ribbon marking the official opening of the Hublot Bal Harbour boutique.

Jean-Claude Biver, CEO of Hublot, says: "Every boutique opening confirms the vitality and growth of Hublot. Every two weeks, we open new boutiques in the most prestigious locations throughout the world. This is unique to the world of watchmaking. The Bal Harbour boutique, our first in the United States of America, is an important step for Hublot as we strive to deliver the ultimate luxury boutique experience and a service that surpasses all expectations."

"We are thrilled to have Mr. Biver present during the official ribbon cutting. He is the inspiration behind the beauty and success of Hublot," added Oren Agai, Boutique Manager.

Hublot Boutique
9700 Collins Avenue #245,
Bal Harbour, FL 33154.

About Hublot, the exclusive story of Fusion: Hublot made its name 30 years ago when it became the first Swiss watch luxury brand to fuse precious metals with functional rubber, sparking a revolution for material innovation and aesthetics. In 2004, Mr. Jean-Claude Biver -- one of the few men who have genuinely left their mark on Swiss watchmaking -- gave Hublot a great new boost and revolutionized watchmaking with the creation of the "Big Bang," the multiple award-winning chronograph with a contemporary and elegant design, which marked the start of the spectacular success of the brand. Today, with the new high-tech Hublot watch manufacture, building on the impressive growth of the brand, he continues to write the story of the Art of Fusion with the combination of materials like ceramic, zirconium, carbon, tantalum, tungsten, titanium, rubber... with conventional materials such as gold, platinum, steel, diamonds and precious stones, while remaining true to the Swiss tradition enriched with the visionary creativity of the 21st Century. For more information, visit

Contact Information:

Karen Araque & Vanessa Perez

Oren Agai
Hublot Bal Harbour Manager