Ritz & Wolf Camera & Image Partners With Help-Portrait for 2010 Event

Help-Portrait Allows Photographers to Use Their Talent and Equipment to Give Back to Those in Need

WASHINGTON, DC--(Marketwire - November 29, 2010) - Ritz & Wolf Camera & Image, the premier retail destination for cameras and imaging, announces its partnership with Help-Portrait for the second annual event on December 4, 2010. Help-Portrait is a global movement that empowers photographers from all levels of experience to donate their time and equipment to give back to the community.

As the exclusive image provider, Ritz & Wolf along with its online retail imaging site, RitzPix.com, is offering participating photographers buy-one-get-one photos, free membership to Ritz's Frequent FOTO Image Rewards Club for 2011, as well as on-site printers in select markets.

"We're excited and honored to partner with such a great organization like Help-Portrait. Our company was built around the importance of capturing images and sharing them with others, so we know firsthand the joy that comes when you look at a photo and reminisce the story behind it," says Stephen M. LaMastra, president of Ritz & Wolf. "Help-Portrait gives the gift of images to those who typically wouldn't have the opportunity to have professional photos taken of their family, and in our mind that is something that is truly priceless."

Help-Portrait, a non-profit organization, was formed in 2009 by celebrity photographer Jeremy Cowart as he contemplated using his skills and expertise to give back to those who may not have the opportunity for a professional photo. The idea is that a photographer has the unique ability to help someone smile, laugh and return their dignity. It is a movement, a shift in photography. The rapid growth of this organization is a perfect example of Social Media use for good as the community shares ideas and stories through the channels of Twitter, Facebook, YouTube and blogging.

"Help Portrait in 2009, and its global effect, far exceeded my expectations. For that matter, it exceeded my dreams. Seeing so many photographers come together and give their time and skill has changed me. I can't imagine what we will see this year," says Jeremy Cowart, founder of Help-Portrait. "We are so grateful to have Ritz & Wolf on board this year to help photographers print the images and impact more lives."

During the inaugural event that took place last December more than 41,000 portraits were given by 3400 photographers and over 5000 volunteers were involved. In three months, Help-Portrait became a global movement in 543 locations in 42 countries. 

For more information and to get involved in giving back and changing lives, visit http://www.help-portrait.com.

Contact Information:

Christy Olliff
404-214-0722 Ext. 117

Lori Mahon