Expects Cotton Bowl to Showcase Benefits of Reserved Parking

Thirty Parking Lots Around Cowboys Stadium Now Using Online Parking Reservation System

DALLAS, TX--(Marketwire - January 5, 2011) - (, which offers an online parking reservation system that is revolutionizing the parking industry, is reporting strong demand for reserved parking spaces for the Cotton Bowl. offers users the ability to view 30 different parking lots around Cowboys Stadium for the game between Texas A&M and LSU. The Cotton Bowl will serve as a test of sorts for the area's transportation system in advance of the NFL's Big Game on February 6th. makes it easy for users to review parking options and reserve a parking spot before heading to the game. The 30 lots offering spaces for the Cotton Bowl range from as low as $11 to as high as $440 for RV parking. users can choose from lots that are right across the street from Cowboys Stadium or up to 1.4 miles away.

"Fans of the Aggies and Tigers want to get out of their cars as quickly as possible so they can spend their time enjoying the pageantry of the event rather than driving around looking for a parking space," said George Backer, CEO of "We are working with the City of Arlington to encourage everyone to reserve a parking space in advance, which will ease traffic flow and improve the game-day experience." features an online reservation system modeled after the way travelers reserve plane tickets and hotel rooms. The system worked flawlessly for the World Series, and is already managing parking inventory for the NFL's Big Game. Baker says the Cotton Bowl will highlight the benefits of reserved parking and expects more parking lot owners and managers to sign up with prior to the Big Game.

"For parking lot managers, we relieve game-day pressure by making it possible to begin filling their lots beforehand, adjust prices up or down based on demand and improve money management with no cash changing hands with lot attendants," said Baker.

The platform makes it easy to compare the cost and location of car parking options, reserve a parking space and pay online. To date, the service has signed up more than 5,000 registered users and offers event parking at Cowboys Stadium and Rangers Ballpark in Arlington, American Airlines Center in Dallas, Minute Maid Ballpark in Houston, and Edward Jones Dome and Scottrade Center in St. Louis.

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Based in Dallas, Texas, eliminates the frustration and uncertainty of finding a parking spot. The online parking reservation platform is easy to use and simplifies the parking process for both the parker and the parking provider. Founded on the principles of excellent customer service, enhances the customer experience with a guaranteed reserved parking spot, route directions with estimated time of arrival and a pre-paid parking rate. For more information, visit

Contact Information:

George Baker