Aberdeen Group Launches Advantage.Aberdeen.com

Site Provides Technology Marketers Access to Program Tools, Research

BOSTON, MA--(Marketwire - January 20, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the launch of Advantage.Aberdeen.com, a Web destination providing technology marketers with access to marketing program tools allowing them to capitalize on new technologies, business methods and customer engagement vehicles that will drive revenue and deliver improved returns on marketing program expenditures.

Advantage.Aberdeen.com enables marketers to utilize Aberdeen Group's fact-based technology marketing research as campaign content, and to direct lead generation activities to Aberdeen's more than 2.5 million technology decision makers in over 40 countries, 90% of the Fortune 1,000, and 93% of the Technology 500.

Advantage.Aberdeen.com program categories, which can be accessed individually or as a suite, include:

  • Research & Content Marketing: Integrate independent, peer-based research and analysis, including industry and competitive proof-points, into differentiated, compelling web and marketing collateral content proven to improve sales results.

  • Demand Generation: Utilize peer-based, primary research to clarify technology solution impact on organizational performance, and to align brand with industry leading capabilities and enablement, generate leads, generate prospect profiles.

  • Opportunity Optimization and Sales Lead Generation: Apply intuitive, research-based interactive tools to measure solution performance, support solution selling methodologies, identify late-stage qualified leads, improve lead conversion rates, retain market mindshare, and implement refined sales lead generation campaigns.

  • Competitive Strategies, Marketing Insights: Access fact-based standard-setting research on enterprise business needs, technology solutions deployed, and results delivered annually across thousands of decision makers in multiple industry sectors.

  • Business Data Analysis: Access Aberdeen Group's Research Library, including Research Reports, Research Briefs, Sector Insights, Market Alerts, Research Alerts, Analyst Insights, and Research Previews, to understand technology adoption, installed base, and purchase behaviors.

"This new website underscores the findings revealed by our research into industry-leading marketers," said Chris Houpis, Senior Analyst of Aberdeen Group's Marketing Strategy and Effectiveness Practice. "In fact, our recent research found that in 2011, 51% of marketers will focus on driving improved campaign performance using lead nurturing activities. Additionally, these companies customize their content and landing pages based on specific products and services 70% more frequently than all other organizations."

Concludes Julie Zadow, Vice President of Marketing for Aberdeen Group, "Aberdeen, through its demand generation, sales enablement, and marketing leadership programs, now accessible through Advantage.Aberdeen.com, will provide motivated technology marketers with expanded access to an educated, influential, and qualified audience for their marketing messages."

For a review of the opportunities ahead for marketers in 2011, visit the Aberdeen.Advantage blog.

To learn how and why technology companies engage with us, visit the Aberdeen.Advantage.com Welcome page

To review case studies illustrating how Aberdeen's fact-based research is used to engage potential customers in a compelling way, and acquire a deeper understanding of their business needs, visit the Advantage.Aberdeen.com Interactive Benchmark Assessments page.

For information about opportunities to showcase solutions to executives seeking improved organizational performance through peer-based learning, visit the Advantage.Aberdeen.com Summit Sponsorship page.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen Group provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen Group is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen.com or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2011 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897