CDON Group acquires the Swedish designer brand furniture and interior decoration product retailer RUM21.se

CDON Group acquires the Swedish designer brand furniture and interior
decoration product retailer RUM21.se

CDON Group AB (Nasdaq OMX Stockholm Mid Cap: CDON) one of the largest
e-commerce businesses in the Nordic region, today announced that it has
acquired 90.1% of Swedish online retailer of designer brand furniture
and interior decoration products RUM21.se.

RUM21.se was launched in 2006 in Borås, Sweden and is a leading online
retailer of brand furniture and interior decoration products. The online
store offers a broad range of leading Scandinavian and European brands.
RUM21.se also has a shop in Borås, Sweden. The furniture and interior
decoration products market in Sweden was worth approximately SEK 41
billion in 2009.

RUM21.se reported a year on year sales growth of 40% to SEK 11.2
million, with an operating profit of SEK 1.1 million for the full year
ended 31 December 2010. Gustaf Rudholm, one of the founders of RUM21.se
will control the remaining outstanding shares in the company.

RUM21.se will be consolidated within the Group from 1 February 2011.

Mikael Olander, President and Chief Executive Officer of CDON Group,
commented: “The acquisition of RUM21.se is in line with our strategy to
acquire established and dynamic brands in high growth market segments.
It also moves us into a new and rapidly evolving online product area.
RUM21.se's business and brand have been evolving continuously over the
last five years, and we look forward to integrating its offering into
our retailing platform and e-commerce experience.”

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For further information, please visit www.cdongroup.com, or contact:

Mikael Olander, President & Chief Executive Officer
Phone:                 +46 (0) 10 703 20 00

Investor and analysts enquires:
Andreas Ericson, Head of Investor Relations
Phone:                 +46 (0) 10 703 21 68
E-mail:                 
ir@cdongroup.com                                                        

Media enquires:
Fredrik Bengtsson, Head of Communications    
Phone:                 +46 (0) 10 703 20 04
E-mail:                  fredrik.bengtsson@cdongroup.com