"Jersey Shore's" DJ Pauly D Hates Miracle Whip, James Carville Loves It, Tell Miracle Whip What You Think

KRAFT Miracle Whip Launches "We're Not For Everyone" Campaign Where Haters and Lovers Are Treated Equal

GLENVIEW, IL--(Marketwire - February 23, 2011) - If Miracle Whip Dressing disgusts or delights you, we want to know. Miracle Whip is launching "We're Not For Everyone," a first-of-a-kind advertising campaign in the United States inviting people to tell us how much you hate us, or love us. The campaign, which debuts tonight during "American Idol," features real opinions of everyday consumers, as well as "Jersey Shore's" DJ Pauly D and political pundit James Carville. Consumers can draw inspiration from their unscripted commentary on miraclewhip.com and join the community by taking part in the "Love Us vs. Hate Us" poll to bash the product or defend it, or see what all the intrigue is about by trying Miracle Whip.

"Those who have tried Miracle Whip either love it or hate it. We know it can be that polarizing of a condiment," said Justin Parnell, Miracle Whip senior brand manager. "So rather than deny that truth, we are embracing the fact that 'We're Not For Everyone.' We dare consumers to tell us what they really think and we challenge those who haven't tasted Miracle Whip to try it and pick a side."

Also featured on miraclewhip.com:

  • Comments section where you can have your say for everyone to see
  • Free sample offer for consumers who haven't tried Miracle Whip or forget what its bold, tangy flavor tastes like
  • Exclusive video content from people casted for their true passion for, or against Miracle Whip

For more Miracle Whip information and coupons, visit facebook.com/miraclewhip. For product details and recipes, visit kraftbrands.com/miraclewhip.

About Kraft Foods
Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America. Eleven of the company's iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. For more information, visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

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