CDON Group launches recommended cash offer of SEK 67.25 per share for Tretti


CDON Group launches recommended cash offer of SEK 67.25 per share for
Tretti

This news release must not, directly or indirectly, be distributed to or
within the United States of America, Australia, Japan, Canada,
South-Africa or New Zealand.

Press release, Malmö - 28 April 2011. 

CDON Group AB (publ.) (“CDON Group” or the “Group”) (Nasdaq OMX
Stockholm Mid Cap: CDON), one of the leading e-commerce groups in the
Nordic region, announces a recommended cash offer to the shareholders of
Tretti AB (publ) (“Tretti” or the “Company”) to tender all shares in
Tretti to CDON Group at a price of SEK 67.25 per share (the “Offer”).
Tretti's shares are listed on NASDAQ OMX First North (“First North”).

Summary:

  · CDON Group offers SEK 67.25 in cash per share in Tretti,
corresponding to a total Offer value of SEK 346 million
  · The Offer represents a premium of approximately 28 percent to
Tretti's volume-weighted average share price on First North over the
three month period up to and including 27 April 2011 of approximately
SEK 53. The corresponding premium, when adjusted for Tretti's net cash
position, is approximately 31 percent[1]
  · The main shareholders in Tretti, La Briot AB, Jan Friedman,
chairman, and Paul Fischbein, CEO, together holding approximately 39
percent of the shares and votes in the Company, have through agreements
with CDON Group unconditionally committed to accept the Offer. Other
shareholders of the Company, who together hold approximately 11 percent
of the shares and votes in the Company, have committed to accept the
Offer, subject to certain conditions
  · An independent committee appointed by Tretti's Board of Directors
has unanimously recommended Tretti's shareholders to accept the Offer
  · The acceptance period for the Offer is scheduled to run from 6 May
2011 up to and including 26 May 2011. The anticipated settlement date
for the Offer is 3 June 2011
  · CDON Group will host an analyst and investor conference call for
eligible participants at 14.00 CET today to present and discuss the
Offer

Mikael Olander, President and CEO of CDON Group, commented:

“This recommended cash offer for Tretti is in line with our strategic
focus on consolidating our position as a leading e-commerce business by
expanding our position in key verticals in our home Nordic markets, both
organically and through selected acquisitions. The acquisition of
Tretti, which was established in 2004, would provide us with leadership
in the fast growing white goods sector in Sweden, as well as exposure to
the development of the segment in Norway and Denmark. We have already
expanded into this sector and there are clear synergies with our
existing operations. Like CDON Group, Tretti is a dynamic,
entrepreneurial and growth oriented company that grew its sales by 30
percent in 2010 and delivered industry leading margins. Tretti's
management and employees have a proven and successful track record and
we look forward to working with them to further develop the Tretti
business.

“The integration of Tretti into CDON Group would benefit both businesses
by creating a larger group with market leading positions and a broad
product offering across a range of high growth categories. We would also
benefit from the combination of our platforms, marketing capabilities
and logistical infrastructure.

“Our offer to acquire all of Tretti's shares has been recommended by
Tretti's independent Board committee and shareholders together
representing 50 percent of Tretti's shares have indicated their
intention to accept the offer. Our intention is to complete the
transaction and thereafter delist Tretti's shares from First North and
fully integrate the business into CDON Group. We have the required
financing in place and the transaction would be accretive for CDON
Group.”

Paul Fischbein, CEO of Tretti commented in the capacity as a shareholder
supporting the Offer:[2]

“CDON Group, as a leading Nordic online retailer, is an ideal owner of
Tretti. I am convinced that CDON Group will add several benefits to
Tretti and create a solid foundation to continue to develop Tretti's
position and operations at an accelerated rate. “  

Background and reasons for the Offer

Strategic acquisitions are an important component of CDON Group's growth
strategy. The Group's successful acquisition and integration of
Gymgrossisten.com and Nelly.com are two examples of CDON Group's ability
to achieve accelerated growth levels for acquired business by utilising
its technology, logistics and brand management skills. Both acquired
companies have benefited from the addition of new product areas and
increased geographical presence following their integration into CDON
Group, enabling them to lead the market development in their individual
market sectors. CDON Group has acquired six companies since the
beginning of 2007.  

CDON Group has followed Tretti's development for some time, and is
convinced that the Company would be an important addition to the Group's
existing portfolio of e-retailing companies. Tretti has a strong
position in the Swedish market, and began its geographical expansion
into the other Nordic countries in 2010. As a part of CDON Group,
Tretti's expansion process could be significantly accelerated, as it
would gain access to CDON Group's financial resources, pan-Nordic
platform and substantial customer database, as well as best practice
marketing, brand development and logistics. Furthermore, CDON Group sees
an opportunity for the merger to create additional value through
economies of scale, synergies and knowledge sharing. CDON Group's past
experience from the successful integration of acquired companies would
ensure that Tretti's operations continue to thrive whilst being a part
of the Group. CDON Group is convinced that Tretti's current management
team has a successful track record in growing the Company, and views it
as an important part of the Company's future development.    

The Offer

CDON Group offers SEK 67.25 in cash per Tretti share. The Offer price is
subject to adjustment should Tretti pay any dividend or makes any other
value transfer prior to the settlement of the Offer and the Offer price
will be reduced by the amount per share of any such dividend or value
transfer.

No commission will be charged in connection with the Offer.

The Offer represents a premium of approximately 28 percent (the
corresponding premium, adjusted for Tretti's net cash position is
approximately 31 percent)[3] to Tretti's volume-weighted average share
price on First North over the three month period up to and including 27
April 2011 of approximately SEK 53. [4] The Offer represents a premium
of approximately 25 percent (the corresponding premium, adjusted for
Tretti's net cash position is approximately 27 percent) to the last
closing price of SEK 54 per share on First North on 27 April 2011, being
the last day of trading prior to the announcement of the Offer.[5]

The total value of the Offer amounts to approximately SEK 346
million.[6]

The Offer will be financed through a combination of existing funds and
debt (please see “Financing of the Offer” below).

Recommendation from Tretti's independent committee

The independent committee[7] appointed by Tretti's Board of Directors to
consider the Offer has unanimously recommended Tretti's shareholders to
accept the Offer. The independent committee has obtained a fairness
opinion from Nordea, which has indicated that the Offer is fair from a
financial point of view for Tretti shareholders as at the date of the
opinion.

CDON Group's holding in Tretti

CDON Group does not currently own or control any shares in Tretti and
has not acquired any shares in the Company during the six months prior
to the announcement of this Offer.

Agreement with Tretti

CDON Group and Tretti have entered into an agreement whereby Tretti has
undertaken not to solicit the making or submission by any other party
than CDON Group of any offer to acquire shares in Tretti and not to
engage in discussions or negotiations with any other party than CDON
Group unless such third party has made an unsolicited offer to acquire
Tretti's shares that the Tretti Board of Directors has determined to be
more favorable to Tretti's shareholders than the Offer by CDON Group.

Commitments to accept the Offer

The main shareholders in Tretti, La Briot AB, Jan Friedman, chairman,
and Paul Fischbein, CEO, who together[8] hold 2,000,092 shares,
equivalent to approximately 39 percent of the shares and votes in the
Company, have, through agreements with CDON Group, unconditionally
committed to accept the Offer and tender their shares to CDON Group in
the Offer.

In addition, other Tretti shareholders, who together hold 576 491
shares, which is equivalent to approximately 11 percent of the shares
and votes in the Company, have committed to accept the Offer and tender
their shares to CDON Group in the Offer. These undertakings are
conditional upon no other party announcing a competing offer to acquire
the Tretti shares at a price exceeding SEK 67.25 per share and CDON
Group deciding not to match such an offer (i.e. offering a price that at
least corresponds to the price of the competing offer) within five
business days.

Conditions to the Offer

Completion of the Offer is conditional upon:

(i) the Offer being accepted to such an extent that CDON Group becomes
the owner of more than 90 per cent of the total number of Tretti shares;

(ii) with respect to the Offer and the acquisition of Tretti, the
receipt of all necessary regulatory, governmental or similar clearances,
approvals and decisions, including from competition authorities, in each
case on terms which, in CDON Group's opinion, are acceptable;

(iii) that neither the Offer nor the acquisition of Tretti is wholly or
partly prevented or materially adversely affected by any legislation or
other regulation, court decision, public authority decision or similar
circumstance, which is actual or could reasonably be anticipated, which
is outside the control of CDON Group and which CDON Group could not
reasonably have foreseen at the time of the announcement of the Offer;

(iv) that, other than as publicly announced by Tretti or as otherwise
disclosed in writing by Tretti to CDON Group prior to the date on which
the Offer was announced, CDON Group does not discover that any
information publicly disclosed by Tretti or otherwise made available by
Tretti to CDON Group is materially inaccurate or misleading, or that any
material information that should have been publicly disclosed by Tretti
has not been disclosed;

(v) there being no circumstances, which CDON Group did not have
knowledge about at the time of the announcement of the Offer, that have
occurred that would have a materially adverse effect, or could
reasonably be expected to have such an effect, upon Tretti's sales,
profits, assets, liquidity or equity;

(vi) that Tretti does not take any measures that are designed to impair
the prerequisites for the implementation of the Offer; and

(vii) that CDON Group will receive the funds in accordance with the loan
agreement that it has entered into with Nordea Bank AB (publ) (see the
section “Financing of the Offer” below).

CDON Group reserves the right to withdraw the Offer in the event that it
is clear that any of the above conditions are not fulfilled or cannot be
fulfilled. However, with regard to conditions (ii) - (vii), such
withdrawal will only be made provided that the non-fulfilment of such
condition is of material importance to CDON Group's acquisition of
Tretti.

CDON Group reserves the right to waive, in whole or in part, one or more
of the conditions above in accordance with applicable laws and
regulations, including with respect to condition (i) above, to complete
the Offer at a lower level of acceptance.

Tretti employees

CDON Group attaches great importance to the work carried out by Tretti's
management and employees, and intends to continue to safeguard the
excellent relationship that CDON Group perceives Tretti to have with its
employees. Following the completion of the Offer, CDON Group intends to
analyse the optimal structure for the business moving forward and, to a
large extent, maintain Tretti's corporate identity following the merger.
According to CDON Group's current assessment, the Offer will not involve
any material change for management and employees (including terms of
employment) or the occupancy in the locations where the Company conducts
business.

Financing of the Offer

The Offer will be financed through a combination of existing funds and
debt. CDON Group had SEK 261 million of cash as of 31 March 2011 and has
also entered into a SEK 200 million revolving credit facility agreement
with Nordea Bank AB (publ). The drawing down of funds from the credit
facility is subject to the conditions for the Offer being satisfied or
waived (such waiver requires consent from the bank under certain
circumstances). Besides the aforementioned, the loan agreement does not
include any conditions that CDON Group in practice does not control
(except for the condition that funding will not be provided if it is
illegal for CDON Group to borrow or for the lender to effect payment of
the loan, which is a customary condition for drawdown pursuant to a loan
of this kind). The additional conditions for drawdown in accordance with
the loan agreement that CDON Group in practice controls and thus cannot
invoke in relation to the Offer essentially relate to:

- that CDON Group acts in compliance with the Offer and the laws and
regulations relating to the Offer; and

- that CDON Group is not in breach of any of the certain limited key
obligations in the loan documentation.

The credit facility provided by Nordea will be utilised to finance the
Offer, and costs and expenses arising in conjunction with the Offer, but
also for general corporate purposes such as the working capital
financing requirements of the Group.

Due Diligence

CDON Group has, in connection with the preparation of the Offer,
conducted a limited and confirmatory due diligence process and, in
connection therewith, met with the management of the Company. During the
due diligence CDON Group has, among other things, reviewed certain
agreements and certain financial information. Tretti has informed CDON
Group that, during this process, no information has been disclosed to
CDON Group that has not previously been disclosed and that can
reasonably be expected to affect the Tretti share price.

Financial effects for CDON Group

The total cash consideration pursuant to the Offer amounts to
approximately SEK 346 million. Tretti reported a net cash position of
approximately SEK 43 million as at 31 March 2011.

Summary financial information is provided below to indicate the effect
of the completion of the Offer, assuming that 100 percent of the shares
are tendered in the Offer. This financial information is derived from
each company's public financial reports and has not been adjusted to
reflect differences in accounting standards or the amortization of any
excess value that arises in connection with the acquisition.

SEK million       CDON Group  Tretti    CDON Group and Tretti
combined[9] 
Full Year 2010                 
Net sales         2,210       453       2,663
Operating profit  135         25        160

Preliminary timetable 

Preliminary date for publication of the Offer document:                 
5 May 2011
Preliminary dates for the acceptance period:                            
6 May - 26 May 2011
Preliminary settlement date:                                            
3 June 2011

CDON Group reserves the right to extend the acceptance period for the
Offer, as well as to postpone the date of settlement. The acquisition of
Tretti is subject to the approval of the Swedish Competition Authority,
which is expected to be obtained at or about the end of the acceptance
period.

Compulsory acquisition and de-listing

As soon as possible following CDON Group's acquisition of shares
representing more than 90 percent of Tretti's shares, CDON Group intends
to call for the compulsory acquisition of the remaining Tretti shares.
In connection hereto, CDON Group then intends to act to have Tretti's
shares delisted from First North.

Applicable law and disputes

Swedish law, the Swedish Industry and Commerce Stock Exchange
Committee's rules regarding public offers on certain multilateral
trading facilities (the “MTF Takeover Rules”) and the Swedish Securities
Council's rulings regarding the interpretation and application of the
MTF Takeover Rules are applicable to the Offer. 

Advisors

SEB Enskilda is acting as financial advisor and Ashurst as legal advisor
to CDON Group in connection with the Offer.

______________________________________________________________________

28 April 2011

The Board of Directors
CDON Group AB (publ)
Bergsgatan 20
Box 385
SE-201 23 Malmö
Corporate identity number: 556035-6940
***

Telephone conference today at 14.00 (CET)
CDON Group will host a telephone conference call for eligible
participants today, Thursday, 28 April 2011, at 14.00 (CET), to present
and discuss the Offer. 

To participate in the conference call, please dial +46 (0) 8 5051 3785.
The pin code required to participate in the call is 1474860.

A PDF presentation will be made available on CDON Group's website before
the call starts. www.cdongroup.com/cashoffer

For further information, please visit www.cdongroup.com or contact:
Mikael Olander, President and CEO
Tel:                                                    +46 (0) 10 703
20 00
Investor and analyst enquiries
Martin Edblad, CFO
Tel:                                                    +46 (0) 70 080
75 03
E-mail:                                                ir@cdongroup.com

Media enquiries
Fredrik Bengtsson, Head of Communication                           
Tel:                                                   +46 (0) 700 80 75
04
E-mail:                                              
press@cdongroup.com  

CDON Group in brief

CDON Group is one of the leading e-commerce groups in the Nordic region.
Established in 1999, the Group has continuously expanded its product
portfolio and is now a leading e-commerce player in the Entertainment
(CDON.COM, BookPlus.fi, Lekmer.com), Fashion (Nelly.com, LinusLotta.com,
Heppo.com, RUM21.se), and Sports & Health (Gymgrossisten.com,
Bodystore.com) segments. CDON Group's nine online stores attract
approximately 115 million site visits and two million unique customers a
year and the Group reported revenues of SEK 2.2 billion for the full
year 2010.

Tretti in brief

Tretti is an online retailing company active in the market for kitchen
appliances and household appliances. With a clear low price profile,
Tretti is marketing and selling a wide selection of kitchen appliances
and household appliances from leading manufacturers via the Company's
online store. In addition to kitchen appliances, the Company is offering
additional services such as down payment solutions, doorstep delivery
services including installation, as well as the disposal of old kitchen
appliances.

Tretti's business concept is to sell kitchen appliances and household
appliances at the most competitive prices in the market. Low prices are
possible through high volumes as well as cost efficient sales and
distribution, which is made possible through e-commerce.    

Tretti's turnover amounted to approximately SEK 453 million in 2010 and
operating profit amounted to approximately SEK 25 million. Tretti is
listed on NASDAQ OMX First North.

Disclaimer      

The Offer is not being made to persons whose participation in the Offer
requires that any additional offer document is prepared or registration
effected or that any other measures are taken in addition to those
required under Swedish law. This press release and any documentation
relating to the Offer are not being distributed and must not be mailed
or otherwise distributed or sent in or into any country in which the
distribution or offering would require any such additional measures to
be taken or would be in conflict with any law or regulation in such
country - any such action will not be permitted or sanctioned by CDON
Group. Any purported acceptance of the Offer resulting directly or
indirectly from a violation of these restrictions may be disregarded.

The Offer is not being made, directly or indirectly, in or into the
United States of America, Australia, Japan, Canada, New Zealand or South
Africa by use of mail or any other means or instrumentality (including,
without limitation, facsimile transmission, electronic mail, telex,
telephone and the Internet) of interstate or foreign commerce, or of any
facility of national security exchange, of the United States of America,
Australia, Japan, Canada, New Zealand or South Africa, and the Offer
cannot be accepted by any such use, means, instrumentality or facility
of, or from within, the United States of America, Australia, Japan,
Canada, New Zealand or South Africa. Accordingly, this press release and
any documentation relating to the Offer are not being and should not be
mailed or otherwise distributed, forwarded or sent into the United
States of America, Australia, Japan, Canada, New Zealand or South
Africa. CDON Group will not deliver any consideration from the Offer
into the United States of America, Australia, Japan, Canada, New Zealand
or South Africa.

The information in this announcement is that which CDON Group AB is
required to disclose under the Securities Markets Act. This information
was released for publication at 08:00 CET on 28 April 2011.

[1] The premium adjusted for net cash is adjusted for Tretti's adjusted
net cash position of approximately SEK 29 million (based on the reported
net cash of SEK 43 million as of 31 March 2011 adjusted for the dividend
of SEK 2.75 per share paid on 27 April 2011) which has been subtracted
from the total value of the Offer as well as from Tretti's market value,
and that the adjusted value of the Offer thereafter has been divided by
Tretti's adjusted market value.
[2] Paul Fischbein has through agreements with CDON Group
unconditionally committed to accept the Offer and has therefore, up
until his departure from the Board of Tretti, not taken part in the
Tretti Boards' administration and decisions concerning the Offer. Paul
Fischbein thus acts in the capacity as a private individual and a
shareholder of Tretti when commenting the Offer.
[3] The premium adjusted for net cash is adjusted for Tretti's adjusted
net cash position of approximately SEK 29 million (based on the reported
net cash of SEK 43 million as of 31 March 2011 adjusted for the dividend
of SEK 2.75 per share paid on 27 April 2011) which has been subtracted
from the total value of the Offer as well as from Tretti's market value,
and that the adjusted value of the Offer thereafter has been divided by
Tretti's adjusted market value.
[4] The shares in Tretti have since 18 April 2011 been trading excluding
the dividend which was declared by the Annual General Meeting on 15
April 2011.
[5] The premium adjusted for net cash is adjusted for Tretti's adjusted
net cash position of approximately SEK 29 million (based on the reported
net cash of SEK 43 million as of 31 March 2011 adjusted for the dividend
of SEK 2.75 per share paid on 27 April 2011) which has been subtracted
from the total value of the Offer as well as from Tretti's market value,
and that the adjusted value of the Offer thereafter has been divided by
Tretti's adjusted market value.
[6] Based on 5,141,758 outstanding shares, which is the total number of
shares in Tretti.
[7] Jan Friedman, Victor Press and Paul Fischbein (up until his
departure from Tretti's Board), have not taken part in Tretti's Board's
administration and decisions concerning the Offer as they directly and
indirectly have undertaken to accept the Offer and therefore are subject
to a conflict of interest. Jan Friedman, Victor Press and Paul Fischbein
each own a third of La Briot AB. In addition, Jan Friedman, owns shares
through his ownership in Jan Friedman Holding AB and Paul Fischbein and
Victor Press own shares privately.
[8] La Briot AB is owned by Jan Friedman, Paul Fischbein and Victor
Press. In addition, Jan Friedman, owns shares through his ownership in
Jan Friedman Holding AB and Paul Fischbein owns shares privately.
[9] Not adjusted for amortization of any excess value that arises in
connection with the acquisition.

Attachments

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