Gilbarco and Outcast Media Expand Applause(TM) TV Coverage for Nationwide Interactive Merchandising at the Pump

Due to Demand From Retailers and Advertisers, the Expansion Will Provide Unique Access to Advertising, News and Entertainment Integrated Into the Fuel Dispenser

GREENSBORO, NC--(Marketwire - May 13, 2011) - Gilbarco Veeder-Root and digital media partner Outcast Media, Inc. announced today the nationwide expansion of Applause TV with Outcast, the industry's leading interactive digital media system integrated into the dispenser that delivers full motion video and on-demand couponing. The companies launched the initial program in the top-20 markets in October 2010, and with a significant demand from retailers and advertisers to accelerate distribution, the program is now available nationwide.

"We've seen tremendous interest in Applause TV since launching it in select markets late last year," said Mark Williams, marketing manager, fuel dispenser applications at Gilbarco Veeder-Root. "Applause TV has proven to build customer loyalty and drive sales and traffic; with its low upfront investment and new nationwide access, more retailers than ever before can benefit."

Applause TV allows retailers to entertain and inform their customers, while providing them with reasons to come inside the store for higher margin purchases. The system delivers third party national advertising, retailer advertising, news and entertainment content on the large color screens embedded within the gas pump, along with consumer interaction and on-demand coupons at the pump. Fully-managed programming includes content from CBS, ABC, Comedy Central, Warner Bros. Pictures and over 20 other premier content providers, as well as community-oriented content, including Amber Alerts.

"We installed the Applause TV system at our site in March to help drive customers into our new convenience store," stated owner Zareh Samurkashium of Grand Martco, Inc. "The system has made such a positive impact on our customer base and in-store sales at this first site that we will be adding it to our other locations in the coming months."

"Based on the initial success of Applause TV and strong demand from both retailiers and advertisers, we're thrilled to work with Gilbarco to expand the platform nationally," said Matthew Stoudt, CEO of Outcast Media. "This engaging, interactive solution enriches consumer experience by providing compelling content and immediate access to the brand offerings being promoted on the network."

Gilbarco Veeder-Root's Applause TV offering will be on exhibit at the NACStech Show, May 16 - 18, at the Mirage Hotel in Las Vegas, Booth 403.

About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S. Gilbarco Veeder-Root. Technology with a human touch.

About Outcast Media Holdings, Inc.

Outcast Media Holdings, Inc. is a digital media company reaching active, on-the-go consumers. The company consists of two channels: PumpTopTV and Health Club Media Network. Advertisers reach a Nielsen audited combined audience of more than 68 million active consumers each month at health clubs and gas stations in 130 DMAs. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City and Chicago. For more information, please visit

Contact Information:

For further information contact:
Lucy Sackett
Director Outbound Marketing
Gilbarco Veeder-Root
Tel: (336) 547-5607
Fax: (336) 547-5890

Vicky Nave
Outcast Media
Tel: 310.766.23381