iPerceptions Releases Automotive Industry Report Q1 2011

Impressive Spring and Summer Sales Expected in Next Six Months as the Economy Strengthens

MONTREAL--(Marketwire - Jun 6, 2011) - iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer (VoC) analytics based on actual visitor feedback, today announced the release of its Automotive Industry Report for Q1 2011. The report shows that a greater number of visitors to automotive websites will purchase a new vehicle in the next six months. The sales would provide additional revenue for an industry that recently returned to profitability in 2010.

iPerceptions' report shows that visitors who said they plan to purchase a new vehicle in the next six months rose from 49.5% in Q4 2010 to 51.7% in Q1 2011. The sales increase is expected as a result of consumers replacing aging vehicles kept during the worst of the 2008-2009 recession and lenders, who held back on financing, emerging more prepared to relax lending criteria.

Based off of this data, automakers will need to ensure that their websites offer streamlined navigation and a reduction in the number of clicks required to access information, enabling visitors to easily find what they are looking for. The report shows that visitors who are close to purchase are more demanding when it comes to finding information online that is important to them when making a vehicle purchase.

"Making it easier to access detailed information online, such as inventory visibility, is paramount in order to secure additional visits to dealers, more requests for quotes and ultimately, a greater number of vehicle sales," said Claude Guay, President and CEO of iPerceptions.

Other important findings from the report include:

  • Visitors' overall task completion increased from 66.3% in Q4 2010 to 69.8% in Q1 2011
  • The interest in luxury vehicles increased from 19.8% in Q4 2010 to 23.7% in Q1 2011
  • Researching price continues to represent the most important reason for visiting an automotive website, at 32.6%, followed by comparing models at 12.1% and comparing brands at 5.8%
  • The ability to find desired information was found to have the greatest influence on overall site satisfaction for in-market visitors in Q1 2011

The report analyzes real-time feedback from more than 56,000 people visiting 18 North American automotive brand websites and 17,000 people visiting 85 international automotive retail websites to identify the most important issues and trends facing the industry.

Data contained in the Automotive Industry Report for Q1 2011 represents aggregated information obtained from iPerceptions' enterprise solution webValidator™ and free 4Q surveys. The full report can be found on the iPerceptions website at http://www.iperceptions.com/resource-center/

About iPerceptions
iPerceptions is a leading web-focused Voice of Customer analytics provider. Its webValidator Continuous Listening solution, 4Q Suite solution, Web Analytics Solution Profiler (WASP) and proprietary iPerceptions Satisfaction Index (iPSI) turn millions of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include well-known brands such as Mercedes-Benz, BMW, MINI, General Motors, Ford, Chrysler, Honda, Mazda, Hyundai and Volkswagen. For more information, please visit http://www.iperceptions.com.

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Contact Information:

Media Contact
Barbara Reichert
Reichert Communications, LLC
415-248-0230 x7012