uTest and Appswell Kick Off the First Crowdsortium Meetup in Cambridge, MA at the Microsoft NERD on June 21st at 6:30pm

BOSTON, MA--(Marketwire - Jun 10, 2011) - The Crowdsortium Meetup , co-hosted by Appswell and uTest, is pioneering a new, local chapter of the Crowdsortium -- a group of crowdsourcing thought leaders and pundits that have self-organized to advance the concept of leveraging online communities to get work done through shared research, education, public dialog and free food. After a brief keynote from Harvard professor and leading academic expert on crowdsourcing, Karim Lakhani, this meetup will feature a panel of local crowdsourcing CEOs and VCs who will discuss the current state and coming evolution of the crowdsourcing model.

WHEN:
Tuesday, June 21, 2011 @ 6:30pm to 8:30pm

WHERE:
Microsoft's New England Research & Development Center (NERD), Cambridge, MA

HOW:
RSVP to reserve your spot here (free to attend)

WHO:
Harvard Business School professor Karim Lakhani will open the meetup with a brief keynote presentation. Lakhani is cited as a leading academic expert on crowdsourcing, particularly for his research on the companies Threadless and Innocentive. The feature panel -- "What's New & What's Next in Crowdsourcing" -- will be comprised of local VCs, including Partner/Co-Founder of Longworth Ventures Jim Savage, and CEOs of top crowdsourcing companies, including CEO of uTest Doron Reuveni and CEO of Appswell Daniel Sullivan, that have had success advancing the ever-changing and growing crowdsourcing industry.

These industry leaders will dispel some of the most common misconceptions about crowdsourcing and reveal their secrets on how to make it work. After the panel, there will be time for networking along with complimentary pizza and beer. Register or learn more at http://crowdsortiummeetup.eventbrite.com/.

About uTest
Founded in 2007, uTest is the world's largest marketplace for software testing services. The company provides real-world testing services through its community of nearly 40,000 professional testers from 177 countries around the world. Thousands of companies -- from startups to leading software, retail and media enterprises -- have signed up with uTest to get their web, desktop and mobile applications tested. More information can be found at http://www.utest.com or the software testing blog at http://blog.utest.com.

About Appswell
Appswell is a consumer crowdsourcing platform that brands and enterprises can leverage to harness the ideas of their communities to deliver vetted and socially prioritized ideas and advocacy. Appswell taps into the inherently social nature of ideas, enabling brands to discover valuable insight and ideas from their own fan communities on issues from mobile strategy to brand engagement initiatives. Learn more at http://www.appswell.com/.