Alvin and the Chipmunks(TM): Chipwrecked Sets Sail for Kinect(TM) for Xbox 360(R), Wii(TM) and Nintendo DS(TM) This Fall From Majesco Entertainment, Twentieth Century Fox Consumer Products and Bagdasarian Productions

EDISON, NJ--(Marketwire - Jul 7, 2011) - Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, Twentieth Century Fox Consumer Products and Bagdasarian Productions announced today plans to release the Alvin and the Chipmunks: Chipwrecked video game based upon the third installment of the blockbuster animated feature film franchise that will hit theatres December 16^th, 2011. Launching this November, the video game lets you sing and dance along with the film's stars Alvin, Simon, Theodore and The Chipettes (Brittany, Eleanor and Jeanette), in an immersive motion-based experience. The Kinect™ for Xbox 360^® version tracks full body dance moves as players control their Chipmunk on stage, and plays back their "Alvin-ized" voice as they sing along.

"The Alvin brand has proven to be evergreen with universal awareness and growing appeal," said Jesse Sutton, CEO, Majesco Entertainment. "The extensive customization and combination of dancing and singing to contagious Chipmunk music will deliver a full-featured experience based on the upcoming movie that the whole family can enjoy together."

"This game will bring fans even closer to the fun and music of Alvin and the Chipmunks by taking full advantage of the Kinect for Xbox 360," said Gary Rosenfeld, Senior Vice President, New Media for Fox Consumer Products. "It's going to be the perfect complement to the upcoming film and we know that fans are going to love it."

The forthcoming Alvin and the Chipmunks movie finds the trio vacationing aboard a luxury cruise liner, turning it into their personal playground, until they become 'chipwrecked' on a remote island. The Alvin and the Chipmunks: Chipwrecked video game continues the story with an around-the-world journey that has The Chipmunks visiting six tropical locations inspired by the movie. Hear your voice "Alvin-ized" when you sing along with the game and unleash your "Munk Power" to perform ultra-cool dance moves.

The Alvin and the Chipmunks: Chipwrecked video game features include:

• Sing and dance as any of The Chipmunks and The Chipettes -- Alvin, Simon, Theodore, Brittany, Jeanette and Eleanor.
• Perform more than 50 different dance moves to electrify the crowd with your on screen performance.
• Customize your Chipmunk before you hit the stage by choosing from a huge range of styles and accessories.
• Experience the movie in Story Mode with environments inspired by the film.
• Hear your voice "Alvin-ized" during your on-stage performance using the Kinect for Xbox 360.

Developed by Behaviour Interactive, Alvin and the Chipmunks: Chipwrecked is expected to launch on Kinect for Xbox 360, Wii™ and Nintendo DS™ this November. For additional information about Majesco Entertainment's entire line of products, please visit www.majescoentertainment.com.

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba^® Fitness, Cooking Mama™, Alvin and the Chipmunks, and Hulk Hogan's Main Event. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Bristol, UK, and a social games development studio in Foxboro, MA. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.

About Bagdasarian Productions

A leading producer of high quality, family-oriented programming, Bagdasarian Productions, helmed by Ross Bagdasarian and Janice Karman, is best known for its creation and oversight of Alvin and The Chipmunks, The Chipettes, and other related characters. Originally created in 1958, The Chipmunks are presently one of the biggest family franchises with a multi-generational, international following.

About Twentieth Century Fox Consumer Products

A recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third-party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.

Wii and Nintendo DS are trademarks of Nintendo.

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.