Sid Lee and IMAX Join Forces

New York, New York, UNITED STATES

MONTREAL and NEW YORK, July 20, 2011 (GLOBE NEWSWIRE) -- Sid Lee and IMAX Corporation (NYSE:IMAX) (TSX:IMX) today announced that IMAX® has selected Sid Lee as its primary creative agency to support the Company's international marketing strategy.

"IMAX is synonymous with setting the standard in immersive film experiences. Given our current international growth, we look forward to working with Sid Lee to engage and connect with partners and consumers on a global scale," says Marc de Grandpré, Chief Marketing Officer of IMAX. "Sid Lee has a successful track record of strengthening industry-leading brands such as adidas, Red Bull and Cirque de Soleil. They're a creative, forward-thinking international brand agency and we're excited to be tapping into their expertise to help bring our brand to a new level."

"We are proud to have been selected as IMAX's creative agency of record," says François Lacoursière, Vice-President and Senior Partner at Sid Lee. "We share a vision of creating stimulating and unique experiences. With our experience and the innovation that IMAX represents, we will work to enhance the brand to ensure it continues to resonate with partners and consumers worldwide."

The IMAX Experience® combines crystal-clear images, powerful digital sound and customized theatre geometry to create a uniquely immersive movie experience. 

About Sid

We are a multidisciplinary creative team of 450 artisans of many persuasions. We work globally for top-tier clients from our Montréal, Amsterdam, Paris, Toronto and Austin ateliers. We are people passionate about embedding brands, products, spaces and services with meaning and resonance.

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About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry's top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company's new digital projection and sound systems - combined with a growing blockbuster film slate - are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX theatres deliver the world's best cinematic presentations using proprietary IMAX®, IMAX 3D®, and IMAX DMR® (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience®. 

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo and Shanghai. As of March 31, 2011, there were 528 IMAX theatres (408 commercial, 120 institutional) operating in 46 countries.

IMAX®, IMAX® 3D, IMAX DMR®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at"> You may also connect with IMAX on Facebook (">, Twitter ("> and YouTube (">

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This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include ongoing discussions with the SEC and OSC relating to their ongoing inquiries and the Company's accounting, the performance of films, the signing of theatre system agreements, the viability of new technologies, businesses and products, the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, risks arising from potential material weaknesses in internal control over financial reporting and fluctuations in foreign currency and in the large format, general commercial exhibition and out-of-home entertainment markets. These factors and other risks and uncertainties are discussed in the Company's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.


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