Zumobi Adds VP of Sales and Director of Publishing Partnerships to Executive Team to Support Growing New York Office

New Hires and Office Opening Marks Period of Growth for Mobile Media Publisher

SEATTLE, WA--(Marketwire - Jul 28, 2011) - Zumobi, a mobile media publisher, recently named Jonas Abney as its new Director of Publishing Partnerships and Patricia Clark as its new VP of Sales and Sponsorships. Jonas and Patricia join the rapidly growing Zumobi team in the recently opened New York office, which also includes a previous hire, Bryan Henry, Sales Account Executive, who joined in March, 2011.

"We are extremely pleased to welcome Jonas and Patricia to Zumobi's executive team," said Ken Willner, CEO of Zumobi. "Expanding our capabilities on the East Coast has been a top priority and enables us to better support our media and advertising partners there. Zumobi's leadership and market momentum in the mobile publishing space is accelerating, and attracting strong, experienced leaders like Patricia and Jonas is a testament to that."

Jonas Abney is a digital media and publishing veteran. As an original member of the Google AdSense sales team, he played a critical role in the development of the larger AdSense network. He joins Zumobi most recently from Hachette-Filipacchi Media's Digital Group, where he ran the business development group and oversaw strategic partnerships, e-commerce initiatives and content licensing for all of Hachette's properties, including Elle and Car and Driver. Prior to his work at Hachette-Filipacchi Media, Jonas oversaw strategic partnerships and licensing for Billboard and The Hollywood Reporter as the Director of Business Development and Digital Strategy at Nielsen Business Media.

"Zumobi is an incredibly unique player in the mobile space, working with top-tier media companies to bring their content to mobile in an effective, engaging way. We don't just help publishers launch apps, we help them to launch app businesses across multiple platforms and reinforce their monetization efforts," said Jonas Abney, new Director of Publishing Partnerships. "With my experience working directly with publishers on their digital strategy, I'm looking forward to helping them reach new audiences by building their presence on mobile and other emerging platforms."

Patricia Clark, Zumobi's new VP of Sales and Sponsorships, has great experience in leading sales efforts for digital, traditional and emerging media teams. Prior to joining Zumobi, Patricia was the VP of Sales at 4INFO, a mobile media company that specializes in mobile advertising for businesses and free SMS alerts for consumers. Previously, she was the VP of National Sales at About.com, which was acquired by The New York Times for $410 million, the Eastern Director at GeoCities, which was acquired by Yahoo for $3.6 billion, and the Eastern Director at AltaVista, which was acquired by Overture in 2003. Patricia has also worked at major media companies in both traditional and digital interactive roles including Hearst Magazines and Fox Interactive Media.

"Advertisers are embracing the opportunities that mobile offers," said Patricia Clark, new VP of Sales and Sponsorships. "Zumobi has built a solid reputation by partnering with leading advertisers and agencies to help them drive deep audience engagement and business results across multiple screens and devices. I'm looking forward to joining the Zumobi team and working closely with advertisers to help them make the most of these opportunities."

About Zumobi
Zumobi is a leading mobile media company that partners with media properties to publish applications for next-generation smartphones and other devices. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising campaigns and sponsorships with primary access in top media apps like msnbc.com, MOTOR TREND News, the TODAY Show, PopSci.com, Sporting News Pro Football, THE WEEK, the Motley Fool, Good Housekeeping @Home and more. For more information, please visit www.zumobi.com.

Contact Information:

Rachel Levine or Aly Brady
zumobi (at) launchsquad (dot) com