Informatica Marketplace Grows 500% In First Year

Happy Birthday! 80 Sellers Now Offer 270 Solutions Across Online Community of 125,000 Data Integration Users and Developers

Redwood City, California, UNITED STATES

REDWOOD CITY, Calif., Aug. 2, 2011 (GLOBE NEWSWIRE) -- Informatica Corporation (NASDAQ: INFA), the world’s number one independent leader in data integration software, today announced that the Informatica Marketplace, a global online community of more than 125,000 active data integration users and developers, and now one year old, has grown to become the largest, most robust open marketplace focused on data integration since launching in Summer 2010.

In its first year, the Informatica Marketplace has grown 500 percent in number of sellers and 280 percent in number of solutions offered and added four specialized Malls: Cloud Data Integration, Debugging Tools, Productivity Tools and, most recently, Big Data. Through the Informatica Marketplace, buyers connect with sellers in order to leverage solutions and services, called Blocks that augment, extend or enhance their data integration implementations.

"Enthusiastically embraced by buyers and sellers alike, the Informatica Marketplace has quickly established itself as the premier destination for proven solutions around data integration and its many facets," said Tony Young, CIO, Informatica. "The significant uptake by sellers means that the Marketplace represents an incredible body of talent, offering unrivaled breadth of solutions across data integration, data quality, data management and cloud data integration. As a result, customers benefit from a huge variety of both free tools and third-party applications that complement Informatica offerings and that have been evaluated by Informatica."

The Informatica Marketplace currently offers more than 270 Blocks, up from 70 just a year ago. During the same period, the number of independent sellers on the Marketplace has increased from 13 to more than 80. Customers, meanwhile, now download more than 500 Blocks a month from the Marketplace site and about 100 Blocks are being added every quarter.

Sellers on the Informatica Marketplace connect with more than 125,000 Marketplace members in over 100 countries. This enables them to economically extend their market reach, gain ideas and insights for new offerings, and realize incremental revenues. In many cases, sizable enterprise-level deals have originated on the Marketplace.

Supporting Quotes

  • "The Informatica Marketplace has proven to be a useful resource for data integration solutions," said Adil Shariff, Informatica Designer, Tata Consultancy Services. "We are able to access numerous useful Blocks which have helped us improve our productivity and complete our projects ahead of schedule. I have recommended the Informatica Marketplace to many of my colleagues, and look forward to seeing the addition of many more useful Blocks."
  • "Bi3’s cloud based business intelligence offering, IDOC, enables customers to realize TCO savings of up to 75% over a three year period compared to traditional BI implementation approaches," said Eric Miles, CEO, Bi3 Solutions. "By offering IDOC on the Informatica Marketplace, we get the opportunity to promote to a receptive audience of Informatica customers attuned to our value proposition, thus extending our product reach significantly."
  • "The Informatica Marketplace provides us with unrivaled visibility with Informatica customers and partners as well as credibility in providing an Informatica-certified solution," said Mark Connelly, Business Development Director, Assertive Software. "The pay-off from our involvement has been has been terrific. For example, we closed an important deal with Nokia Siemens Networks that originated from the Marketplace."

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About Informatica
Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world turn to Informatica to gain a competitive advantage in today’s global information economy with timely, relevant and trustworthy data for their top business imperatives. Worldwide, over 4,440 enterprises rely on Informatica for data integration and data quality solutions to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at and


Note: Informatica and Informatica Marketplace are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.


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