Viridity Energy Announces Frank D. Reinhart, Jr. as Vice President of National Account Sales and Adje Mensah as Director of Product Management

Conshohocken, Pennsylvania, UNITED STATES

PHILADELPHIA, Aug. 10, 2011 (GLOBE NEWSWIRE) -- Viridity Energy president and CEO Audrey Zibelman announced today the addition of two energy industry experts to Viridity Energy. Frank D. Reinhart, Jr., a leader in energy sales management, has been named vice president of national account sales, and Adje Mensah, a leading expert in smart grid technologies,, has been named director of product management for the company. Both Reinhart and Mensah assumed responsibilities on June 1st.

Reinhart, former vice president of strategic sales at Direct Energy Business, LLC, joins Viridity Energy with over 18 years of experience in the energy sector and over 10 years of sales leadership experience, both at start-up and large national energy companies. He has a proven track record of building successful customer-focused sales teams and helping large national account companies solve complex problems. Prior to his appointment at Viridity Energy, Reinhart led the North American Strategic Sales at Direct Energy, where he and his team generated millions annually in contracted gross margin sales and increased substantially the national account market share.

In his new role at Viridity Energy, Reinhart will lead the development of Viridity Energy's national account market sector. He will also utilize his 15 years of experience working with national account companies to lead the development of customer service values and the customer experience platform. While Reinhart will have an office at Viridity Energy's new downtown Philadelphia headquarters, he will spend the majority of his time traveling to meet with existing and potential customers. Reinhart will report to Mike Young, the Executive Vice President of Sales at Viridity Energy.

"We are pleased to have Frank join our team," commented Audrey Zibelman, President and CEO. "With his background in the energy industry and consistent track record of leading successful sales teams, exceeding sales goals, and delivering profitable business while building long term strategic customer relationships, Frank will be a valuable addition to Viridity Energy's sales team."

Reinhart remarked, "I am excited to be joining the Viridity Energy team. My time at Direct Energy and my experience in working with over 300 National Account companies has prepared me for developing the strategic channel relationships Viridity Energy needs to offer integrated solutions to its customers."

Mensah enters Viridity Energy with vast strategic marketing and technical experience in smart grid related businesses. Prior to joining the Viridity Energy team, Mensah co-founded Petra Solar, where he co-managed the company's smart grid and grid reliability business strategy formulation through his role as senior manager of technology management. Before founding Petra Solar, Mensah initiated and managed the first deployment of integrated solar energy and smart grid solutions for electric utilities as the vice president of business development for Advanced Power Electronics Corporation.

As the director of product management for Viridity Energy, Mensah will lead the development and implementation of strategic marketing plans for the company's new products and service solutions.

"Adje is an important addition to the Viridity Energy team, commented Zibelman." His general knowledge of smart grid players and experience in distributed energy management and smart grid applications will be indispensable to ensuring the alignment of the company's marketing strategy and core technology competence."

"I look forward to collaborating with the sales and project implementation teams at Viridity Energy as I work to position the company's products and solutions," said Mensah. "My experience managing strategy implementation and leading a dedicated, cross functional team at Petra Solar has equipped me for marketing Viridity Energy's sophisticated software and managed service solutions."

About Viridity Energy

Viridity Energy brings the value of the Smart Grid to the consumer. The company's sophisticated suite of VPower™ software and managed service solutions enable Viridity Energy to bring intelligent decision tools to companies, making it possible for them to achieve lower energy costs, reliability, and environmental program goals.  At the same time, the company's VPower™ platform solution generates new revenue from energy assets, including controllable load, storage and generation.  Viridity Energy is the only company that is working with consumers to integrate and fully automate load control, storage and renewable and nonrenewable resources as a holistic system of resources in both stand alone and microgrid environments. Headquartered in downtown Philadelphia, Pennsylvania, Viridity Energy was founded in 2008 by former executives of PJM Interconnection. For more information, visit

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