New York, NY, Aug. 11, 2011 (GLOBE NEWSWIRE) -- RF|Binder Partners, a full-service public relations and marketing communications agency, today announced an expanded corporate responsibility practice with strengthened capabilities to develop, report and promote corporate responsibility initiatives for businesses. With an expanded team of corporate responsibility communications specialists, the agency will also offer clients deep expertise in reporting architecture and global standards by partnering with Susan Ellis, a 15-year veteran in the field of corporate responsibility and sustainability.
"Corporate responsibility has emerged as a critical component of business strategy in which corporations are held accountable not only to their shareholders, but also to a broader community of stakeholders, including customers, investors, employees, activist groups, and the media," said Amy Binder, CEO of RF|Binder Partners. "Corporate responsibility is especially vital for companies in the vertical markets in which RF|Binder has long-standing expertise - including food and beverage, financial services, automotive, healthcare and others - and needs to be communicated across many platforms."
RF|Binder will work with companies to develop fully integrated corporate responsibility strategies, including program development, communication strategy, brand alignment, messaging, reporting, media relations, thought leadership, targeted social media campaigns, non-profit and government partnership development and industry research.
RF|Binder has deep experience working with clients on corporate responsibility and environmental initiatives, including Bank of America, Staples, CVS Caremark, Cargill, McGraw-Hill Companies, Bosch, and Reebok. Since 2010, the firm has added public relations professionals who have worked on corporate responsibility initiatives with companies including Toyota Motor North America, Pfizer, and Whole Foods Market.
Through the partnership with Susan Ellis, RF|Binder will help clients navigate the complex standards of corporate responsibility reporting. Ms. Ellis, founder of Lilium Consulting, holds a Master of Environmental Management degree from Yale University’s School of Forestry and Environmental Studies and is accredited by the California Air Resources Board as a Lead Verifier of Greenhouse Gas Emissions Data Reports. She has worked with clients in a number of industry sectors on reporting as well as sustainability action plans and materiality assessments, developing environmental management systems, and developing and verifying greenhouse gas inventories.
"Companies need to communicate their corporate responsibility initiatives using standards-based, transparent reporting, and share this information on a regular basis," said Ms. Ellis. "These initiatives have impacts beyond improving reputation - they help to educate consumers about more sustainable ways of living."
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About RF|Binder Partners
RF|Binder is a full-service public relations and marketing communications agency based in New York. In 2010, the firm was named Creative Agency of the Year by Paul Holmes/The Holmes Report. RF|Binder provides communications counsel along with strategy and programming for corporations, government agencies and non-profit organizations. RF|Binder’s senior team draws on its extensive experience to assist clients in managing the issues and challenges that emerge when the interests of the public, private sector and government converge. In addition to the agency’s New York City headquarters, RF|Binder has an office in Boston as well as bureaus in Chicago, Los Angeles, Philadelphia, Washington D.C. and South Florida.