Video Release -- Cision Presents 30 Media, Marketing and PR Influencers Addressing the New Marketing Mix at Upcoming Event, 'The Future of Media: Radical Integration'

Event to be Held on August 23 at 2 p.m. ET

Chicago, Illinois, UNITED STATES

CHICAGO, Aug. 19, 2011 (GLOBE NEWSWIRE) -- Cision, the leading provider of PR software, services and tools for the marketing and PR industry, will present The Future of Media: Radical Integration, a 60-minute virtual event that will examine the new marketing mix and how social media is fueling the integration of paid, earned and owned media on Tuesday, August 23, at 2 p.m. ET.

A video accompanying this release is available at

Thirty media, PR and marketing influencers from global brands like PepsiCo and Southwest Airlines to bloggers and agency executives like Todd Defren, and Ashley Swartz of Digitas will answer 15 critical questions about the future of all media including:

  • Is earned media playing a larger role alongside paid advertising and corporate-owned content in the new marketing mix?
  • How credible is social media?
  • What do PR people understand that other marketers traditionally haven't?

The event is designed to share insights, spark dialogue among marketers, and encourage debate around how social media is integrating "paid" (advertising, paid search), "earned" (news coverage, PR, word of mouth) and "owned" (corporate websites, branded content, fan pages) media.

"Social media has shifted and blurred lines between paid, earned and owned media, and forced all marketers – advertising and public relations experts alike – to rethink, reinvent, and radically integrate traditional disciplines into a new marketing mix," said Peter Granat, President and Chief Operating Officer of Cision North America, moderator of The Future of Media: Radical Integration.  "The traditional 'silos' have been removed, which can create tremendous opportunity for evolving and expanding the role of PR.  For example, PR professionals now have additional tools for providing quantitative analysis of their results."

 "In 60 minutes, we will examine the rise of earned and owned media; how 'earned media' integrates disciplines like PR, direct marketing, sales and customer service; the factors that drive success in creating, delivering and sharing owned content; and the critical skills marketers need to earn the credibility and visibility that powers their story, strengthens their brands and drives positive business outcomes, Granat said."

Learn more about and register for The Future of Media: Radical Integration.

See Cision's Peter Granat discuss the new role of earned media and how marketers are using it to "power their stories."

About Cision

Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision's tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, with partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit

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