Paperlinks Brings Mobile Commerce Into QR Code-Based Marketing Campaigns With Enhanced Platform

LOS ANGELES, CA--(Marketwire - Aug 24, 2011) - Paperlinks, the premier QR code infrastructure for businesses, today launched a significantly upgraded version of its service that features a new mobile website designer and new mobile commerce capabilities. Equipped with a snazzy new interface, enhanced menu icons and the ability to select a language option, businesses and brands around the world can now create a more dynamic and stylized in-app or mobile browser experience to develop more personal and engaging relationships with their customers.

With an influx of barcode scanning options available, Paperlinks continues to stand out from the crowd by delivering a customizable app experience that can accommodate the company's expanding client base -- both locally and abroad. Since first launching the business platform in the spring of 2010, Paperlinks has signed up more than 10,000 customers -- from Fortune 500 companies to restaurants, wineries, entertainers and merchants. Larger brands who have recently developed QR (Quick Response) campaigns based on the Paperlinks platform include Nestlé, Joe's^® Jeans and Live Nation^'s House of Blues^®. These brands are using Paperlinks to connect their audiences with dynamic mobile content such as giveaways and promotions, photos and video content, online registrations, and anything fun and creative the brand can imagine.

"As our clients and their campaigns have become more sophisticated, our service has evolved to meet these new demands," said Hamilton Chan, Founder and CEO of Paperlinks. "Our initial phase was centered on helping companies create a sophisticated and high-end branding experience by connecting QR codes with a mobile interface. With our new capabilities, the Paperlinks platform is now tailored to help brands facilitate lead generation and conduct mobile commerce. The third phase will drive consumers' everyday use of the Paperlinks app to discover the world around them using the mobile web as an interpretive tool."

The new Paperlinks app is available immediately through the iTunes App Store and will enable users to enjoy a more elegant and user-friendly landing page (which can also be viewed through any mobile browser). New Paperlinks features include:

• The ability to horizontally scroll through the list of menu icons
• A photo carousel with zoom-in functionality
• In-app access to Facebook, Twitter and YouTube
• A QR code sharing capability

Businesses can create their own QR code campaign in minutes using Paperlinks' web portal, which deploys a drag-and-drop interface and offers sophisticated interactive modules and customizable features critical to businesses. Paperlinks also provides companies with options for deep brand integration by means of designer QR codes. Visit www.Paperlinks.com for more information.

About Paperlinks
Paperlinks' mission is to hyperlink the real world. Using its intuitive web interface, Paperlinks can help businesses quickly generate a Quick Response (QR) barcode that will serve as a smartphone-readable hyperlink to engaging web content. By using Paperlinks, companies of all sizes can create a highly engaging real world hyperlink and presence on the mobile web in under 5 minutes. These QR-enabled links can trigger Context-Sensitive Marketing offers, videos, photos, contact information and more, making offline media come alive with online content. The Paperlinks mobile app is now available in the iTunes App Store, serving mobile landing pages on the go. For more information, go to www.paperlinks.com or visit the iTunes App Store.