ServiceMax Continues to Lead the Reinvention of Field Service With Release of ServiceMax Summer '11

Fully Configurable Service Flow Manager and New ServiceMax for iPad Highlight Latest Release

SAN FRANCISCO, CA--(Marketwire - Aug 30, 2011) - DREAMFORCE 2011 -- ServiceMax, the award-winning creators of the first and only complete suite of cloud-based, collaborative and mobile field service applications, today announced their latest release, ServiceMax Summer '11. With the new release, ServiceMax is now powered by Service Flow Manager (SFM), a revolutionary new paradigm for simple design and deployment of business processes. SFM also drives the new fully configurable ServiceMax for iPad 2 app, which is changing the way service organizations and technicians get work done efficiently in the field.

SFM represents a massive leap forward in field service technology. Companies often rely on their field service technicians remembering and following company processes and best practices. With SFM, service organizations can integrate their business processes directly into ServiceMax via an intuitive drag and drop interface, ensuring field technicians provide a consistent level of service and allowing processes to be easily adapted as business needs change. SFM can be configured on the fly in a matter of hours and instantly extended to all instances of ServiceMax within the organization.

SFM also transforms the delivery and adoption of technology to end-users. ServiceMax customers no longer require comprehensive training programs and helpdesk functions to teach their organization to use the software. And users don't need to know how to navigate through complex tabs and software screens to complete their work orders. Leveraging trends in consumer-based user interface design, SFM business processes are clear and intuitive on the screen, and users are guided through their specific workflow process.

Also part of ServiceMax Summer '11 is the release of the new ServiceMax for iPad 2, available soon in the Apple App Store. ServiceMax for iPad 2 is powered by SFM, which is, for the first time, extending business processes and best practices to the industry-leading mobile solution. The award-winning ServiceMax for iPad 2 gives field technicians real-time mobile access to all customer, work order, and product information, ensuring the efficient resolution of every work order. ServiceMax for iPad 2 also offers crucial field-based functionality like signature capture, time and expense tracking, and parts management. ServiceMax for iPad 2 is currently in beta, and will be generally available in September.

"ServiceMax is a key pillar in our commitment to being a trusted partner and service provider to every customer," said Kevin Rusin, CFO of McKinley Equipment. "With ServiceMax for iPad, the role of our workers in the field will extend far beyond merely repairing equipment. They will be armed with a tool that will allow us to expand the reach of our company expertise to our entire customer base, and make field service a strategic aspect of our business growth."

Leveraging the strengths of tablet computing, ServiceMax for iPad 2 is highly collaborative and allows field technicians to tap the collective expertise of their entire organization in real-time via's Chatter or the fully integrated FaceTime video application.

"Service Flow Manager has established a new standard of simplicity, configurability and consistency in the field service industry," said Dave Yarnold, CEO of ServiceMax. "ServiceMax Summer '11 has made field service management and delivery as easy as following a few intuitive steps, finally allowing service organizations to focus on what's most important, truly delighting their customers."

To experience a live, hands-on demo of ServiceMax Summer '11, be sure to stop by the ServiceMax booth at's Dreamforce conference (#710), or attend "The Man in the Van Needs Mobile Technology" session (Tuesday, August 30, 3:30 p.m.). The ServiceMax for iPad app can also be downloaded from the App Store.

Also, don't miss the chance to have a beer with the ServiceMax team at the company's reception on Tuesday, August 30 from 6:00 p.m. - 8:00 p.m. at the ServiceMax booth.

About ServiceMax

ServiceMax delivers the future of field service, today. The first and only complete suite of cloud-based, collaborative and mobile field service applications, ServiceMax gives companies unprecedented capabilities in field service management to optimize operations and delight customers. Companies use the ServiceMax suite to handle everything from contract entitlements to scheduling & workforce optimization, to inventory & parts logistics and real-time customer and partner portal access. ServiceMax is built and delivered as a native cloud application so customers are up and running quickly with a low cost subscription model that is completely integrated with their CRM. Customers include large enterprises such as DuPont, Electrolux and Pentair, and smaller companies such as Everyday Wireless and Advanta Clean. ServiceMax is headquartered in Pleasanton, California. For more information, please visit or find us on Twitter and Facebook.

Contact Information:

Derek Korte or Darren Weiss
(415) 625-8555

Service Flow Manager ServiceMax for iPad 2