Stand Up Fitness Founder Brody Welte and Fitness Author Pete Williams Collaborate on Interactive Paddle Fit Vook

Based on Welte's Comprehensive SUP Fitness Program Paddle Fit, the Paddle Fit Vook is an Interactive Multi-Media Guide to the Popular Sport of Stand Up Paddleboarding

ST. PETERSBURG, Fla., Sept. 2, 2011 (GLOBE NEWSWIRE) -- Stand Up Fitness, the nation's leading SUP performance training provider, announces the release of Paddle Fit Vook, an all-encompassing, interactive multi-media guide to stand up paddleboarding (SUP). Co-authored by Stand Up Fitness Founder and SUP expert Brody Welte and noted fitness author Pete Williams, Paddle Fit Vook features instruction on SUP and its fitness components, educating users on everything from proper paddling technique to actual workouts. The guide was created by Vook using its innovative media platform that can easily combine a well written book, high-quality video and the power of the Internet into one complete experience.

"Stand up paddle boarding is such an incredible way to get out of the gym and explore the water via the best workout possible, an effective combination of core training and endurance conditioning. I'm thrilled to help Brody Welte share his vast knowledge on SUP with others through Vook, where you not only can read about the sport and lifestyle but experience it through dazzling video produced by our talented partners at Encounter Creative," explains Paddle Fit co-author Pete Williams. "Whether you're someone who wants to learn stand up paddleboarding, add it to your fitness routines, or just wants to see some brilliant technology that showcases the future of book publishing, you'll want to check out Paddle Fit Vook."

Williams, the co-author of Mark Verstegen's best-selling fitness book Core Performance (Rodale Books), which popularized core training in 2004, was a natural fit to collaborate with Welte to share the Paddle Fit program with readers. Paddle Fit is an intensive core training program developed by Welte over the course of ten years of personal training and SUP experience. Recently featured in Shape, SELF and Fitness magazines, Paddle Fit training has previously only been available via class instruction. Paddle Fit Vook allows users anywhere to increase their SUP knowledge and to use it to progress their fitness and paddling abilities. The program is suitable for anyone from a beginner to advanced paddlers as the instruction is adaptable to a range of skill levels.

"Vook is a terrific platform for Paddle Fit because we are using several different types of media to present content such as pictures, video and printed word. This enables us to provide an interactive experience to enhance the printed word and give illustrative descriptions of the content," said Welte. "Simultaneously, people can view pictures and watch videos to demonstrate and elaborate on what they just read. I am really excited about the format because it will be user friendly to just about everyone. People learn in different ways; some like to read how to do something, while others just want to be shown how to do it. Vook allows for both."

Vook ( is a leading enhanced digital publisher. It creates standard and enhanced digital books for the major e-reading marketplaces and has developed an innovative technology platform that allows its partners to create and publish compelling enhanced and standard titles. Paddle Fit Vook retails for $7.99 and can be purchased online through and iTunes.

For additional information regarding Paddle Fit Vook, please email or visit

About Stand Up Fitness

Founded by fitness professional Brody Welte in 2009, Stand Up Fitness is the nation's leading SUP performance training provider offering national and international locations for Paddle Fit Certification, as well as coaching clinics and one-on-one specialized training. Named 2009 Entrepreneur of the Year by the St. Petersburg Young Professionals, certified personal trainer Welte has introduced the fast growing sport of stand up paddleboarding (SUP) to the world through his specially designed fitness class Paddle Fit. 

As seen in ShapeSELF and Fitness magazines, Paddle Fit is the first-ever SUP-based fitness program to be sanctioned by the American Council on Exercise. Stand Up Fitness is a proud partner of YOLO Board and an exclusive retailer of YOLO Board products in the Tampa Bay area. Stand Up Fitness has two locations, Stand Up Fitness Paddle Shop at 1031 4th Street North in St Petersburg and Stand Up Fitness Adventure Center at 1001 Gulf Boulevard in Clearwater. For more information, visit

About Vook

Vook is the leading enhanced digital publisher that has developed an easy-to-use publishing tool that allows anyone to light up their content and create great digital books. 

Media contact:
Madra Medina McDonald
M Public Relations

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The following pictures are available for download:

[Image] Paddle Fit Vook