Apsalar Hires Anton Commissaris as Chief Revenue Officer

Industry Veteran Joins Executive Leadership Team to Drive Business Development and Revenue Generation at Mobile Analytics and Behavioral Targeting Service Provider

SAN FRANCISCO, CA--(Marketwire - Sep 13, 2011) - Apsalar, a mobile analytics and behavioral targeting platform for iOS and Android apps, today announced the appointment of Anton Commissaris to Chief Revenue Officer. In joining Apsalar's executive leadership team, Commissaris will drive the company's sales and business development activities.

Commissaris brings to Apsalar over 15 years of experience in the software, Internet and mobile sectors spanning product strategy, sales, business development, marketing and operations. As a founding member of Mint.com's executive team, he helped the service become the world's leading personal financial management web service until its acquisition by Intuit. As Director, Revenue & Business Development at Intuit's Consumer Group, he drove strategies to build Mint to obtain millions of additional users while increasing revenue per user. Prior to Mint, Commissaris was VP of Business Development at Right Hemisphere, (pending acquisition by SAP AG), the leader in visual enterprise solutions, and Director of Business Development at Spotlife.com, (acquired by Logitech in 2002), a pioneer in Web consumer video broadcasting.

"Anton brings to Apsalar a superb track record in revenue growth, along with exceptional strategic business development expertise," said Michael Oiknine, CEO and co-founder, Apsalar. "His contribution will be invaluable in driving revenue generation and strategic partnerships that build on our company's momentum and growth."

"I'm excited to join Apsalar's executive leadership team," said Commissaris. "The company's engagement management solutions are crucially important to mobile app developers and publishers. Apsalar's user-level analytics and targeting tools are unparalleled amongst its peers. I look forward to helping the company achieve new levels of revenue growth through new business initiatives and creating increased value for partners and customers."

Commissaris began his career as an attorney working in London and Paris, and then in Palo Alto, California at Wilson Sonsini Goodrich & Rosati. He holds law degrees from the University of Auckland, New Zealand, and the University of Montpellier, France.

About Apsalar

Apsalar provides the most advanced behavioral analytics and targeting tools in the mobile applications market. Mobile app developers and publishers use Apsalar's suite of Mobile Engagement Management (MEM) solutions to influence user behavior and optimize user engagement, retention and monetization. Founded in 2010 and based in San Francisco, Apsalar is backed by Thomvest Ventures, Battery Ventures, DN Capital, 500 Startups, Founder's Co-op, and additional angel investors. For more information, please visit http://www.apsalar.com.

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Contact Information:

Media Contact
Vanessa Camones
theMIX agency for Apsalar